Asean Digital Marketing Manager

1. Building regional and co-developing country digital marketing and e commerce strategy
a. Leading and driving the development of the regional digital strategy to support the delivery of business and marketing objectives.
b. In-depth knowledge of digital media - SEO, ASO, Paid Search, Paid Social, ABM, email marketing, Social Media community management, programmatic display marketing, DCO, Community Marketing and Influencer Marketing - to provide the guidance for country to execute the digital marketing campaigns.
c. Working with Country Digital and Ecommerce Manager to develop annual digital plan including digital channel optimization, digital campaigns, new initiatives, budget planning.
2. Partnering with global digital teams to develop the new digital initiatives.
a. Understand ASEAN markets' consumer/customer and shopper insights across region that will serve as strong anchor for developing the new digital initiatives for region.
b. Together with Insights and Country Digital and Ecommerce Manager to identify emerging media consumption and consumer engagement trends, share learnings and recommend actions on digital plan.
c. Ensure continuous optimization and improvement on media ROAS across all channels.
d. Managing and working with stakeholders related to IT, Risk and Group and users on regulatory and internal due diligence, users testing and remediation requirements relating to digital platforms.
3. Planning, developing and enhancing the Digital Marketing App and online shopping experience.
a. Execute app development projects smoothly with internal team and external digital agencies to make sure on time and high quality.
b. Develop the standard Dulux e-shop for region. Join discussion with country team on consumer engagement programs through CRM activities in collaboration with the global framework and guidelines.
4. Building relationship and manage digital media partner agencies.
a. Determine range of services needed from partner agencies in supporting digital marketing.
b. Build digital media agencies criteria framework including selection criteria, work scoping, performance evaluation and management.
c. Ensure proper documentation of services engaged.
d. Periodic review and monitoring of service delivery of service provider to ensure optimal cost ratio and service is given by partner agencies.
e. Provide inputs in the annual evaluation of partner agencies.
f. Build strong partnership with leading tech ecosystems - e.g FB, Google, Tiktok, LinkedIn
5. Establishing efficient processes and educational resources.
a. Guide and train the marketer and country digital team on digital tools, media plan, deciding ads content, budget allocation.
b. Set KPIs for measurement and develop the digital marketing dashboard.