Assistant Brand Manager (Biscuit)

- Work place: Binh Thanh Dist, HCMC
- Working time: Mon-Fri (8:00 AM - 5:30 PM)
1. Brand Building & Management
• Track business performance metrics: sales, distribution, MFC, and market updates (weekly, monthly, or upon request by the line manager).
• Develop branding campaigns: conceptualize ideas, create communication plans (if required), and manage production and execution processes.
2. New Product Development
• Collaborate with R&D, Sales, and other departments to propose prototype products, define brand positioning, USPs, SKUs specifications, and price simulations.
• Conduct consumer research (FGD/ OMT/ CLT): Work with agencies or internal teams to identify unmet needs, consumer insights, and market trends based on actual requirements.
• Oversee packaging development: prepare design briefs and coordinate closely with the design team.
• Plan and align operational activities with IMC strategies by collaborating with sales/channel teams.
3. Administrative Tasks & Others
• Manage monthly brand payment processes and ERP system entries.
• Undertake other tasks as assigned by the manager.