Assistant Brand Manager - Convenience Foods/processed Meats

MAIN PURPOSE
Be responsible for the business of Masan Consumer's Convenience Foods/Processed Meats Category, especially the management and implementation of nationwide marketing programs and activities, with compliance with the company's regulations and standards in order to achieve the short and long-term business goals of Convenience Foods/Processed Meats (Noodles, Sausage,...) brands in the market.
KEY ACCOUNTABILITIES
- Develop and implement the marketing plan of Convenience Foods/Processed Meats (Noodles, Sausage,...) brands to achieve the set sales and market share targets, included: consumer & market research, product & brand concept definition, product development and packaging design supervision; pricing; new products launching; monitor advertising campaigns and sales monitoring.
- Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company's vision, strategy and goals.
- Identify advertising goals, propose appropriate media & communications and allocate resources for effective, economical and suitable advertising campaigns to target consumers.
- Adjust marketing strategies and plans to suit changes in the market and competitive situation.
- Liaise with related departments (R&D, Finance, Sales,...) to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.