B2B Marketing Supervisor

Project and Bulk business in Fico-YTL account approximately 50% total business performance. While competitiveness is becoming aggressively with many more international brands investing in Vietnam Construction Market, Fico-YTL must be more active and enhance its brand engagement with Project stakeholders to defend its leading market position.
Project Marketing Supervisor role is to develop brand-building strategies and execute Marketing activities to meet business targets and brand equity in project segment. Annual Project Marketing Operation Plan must be well prepared and aligned with comprehensive & intense Marketing activities.
Project Marketing Supervisor will assist Head of Marketing full-time & execute successfully (on time, in full) all strategies/actions defined for Corporate Marketing Activities in 2024 and onwards. This position will actively drive Branding activities, Market Intelligence, and manage Product portfolio that is developed for B2B market. This position also requires building and maintaining Win-win relationships with relevant project stakeholders such as Associations, Real Estate partners, Developers, Architects, and Contractors.
This position will be accountable for Nationwide. This is also expected to work more independently and engage more closely with other functions to drive Project Marketing Plan successfully.
Duties and Responsibilities
1. Market intelligence:
Conduct research to understand markets and determine how to position the company's brand.
Evaluate competition, industry, and market trends.
Generate reports on brand performance, sales, and all marketing projects.
Monitor and analyze market share trends, sales volumes, and competition.
2. Marketing strategy & Implementation:
Collaborate with stakeholders and other key players to establish brand objectives and strategies.
Suggest and implement creative ideas for Project marketing operations i.e. Brand stories, brand communications...
Assist in the development, execution, and optimization of marketing campaigns ie. product launching, seminars, workshops.
Proactively build relationships with relevant project stakeholders i.e. Architect Associations, Real Estate partners, Developers & Architects for sponsorship and co-branding activities.
3. Product Portfolio Management:
Oversee product portfolio: SKU management, Product Certifications.
Ensure smooth assistant for Sales & Specification team on Product documents such as sales kits, product catalogues, landing page.
Support Technical Marketing and R&D Teams on Product Trials.
4. Budget management:
Propose sufficient budgets for all activities and well planned for yearly/quarterly and monthly spending.
Managing the spend and allocating the Advertising & Promotion (A&P) budget across all channels
Benefits:
2-month probation with 100% salary and full social insurance contributions.
PVI health insurance 24/7.
Lunch allowance and other allowances based on company policy.
13th-month salary, Tet holiday bonus, and other bonus according to company policy.
Participation in training, year-end parties, team-building activities, and other events.