Assistant Brand Manager (FMCG)

Company Profile:
International award-winning executive recruitment expert Monroe Consulting Group, is recruiting on behalf of a FMCG company
Job Summary:
Our highly respected client is looking for a qualified Assistant Brand Manager who will be responsible for the execution of Brand Marketing strategies and programs for the assigned brand.
Job Responsibilities:
• Deeply understand the situation, market trends as well as the needs and tastes of consumers to propose and plan Marketing plans to best serve the needs of consumers.
• Build ideas, messages & images of the brand and of each specific Marketing campaign.
• Set up a brand communication plan and a marketing plan at the point of sale: promotional plan, customer interaction plan, customer care plan...
• Develop a detailed implementation plan of each marketing program/event.
• Organize the implementation of the approved marketing plan; monitor and evaluate the effectiveness of programs.
• Building and developing the brand through specific activities, in line with the brand's orientation
• Developing the market and the number of customers/consumers for the purpose of increasing sales and brand presence