Brand Strategy & Planning
Develop and implement annual/quarterly brand plans, including brand positioning, consumer targeting, and product roadmap.
Define brand messaging and value proposition based on consumer insights and market trends.
Translate market research and consumer behavior analysis into actionable brand strategies and initiatives.
2. Integrated Marketing Campaigns
Lead the planning and execution of 360° marketing campaigns (ATL, BTL, Digital, Social, PR, KOLs, Events).
Partner with creative, digital, media, and production agencies, while collaborating with internal teams to ensure impactful execution.
Build and execute KOL/KOC strategies to enhance brand awareness and engagement.
3. New Product Development & Launch
Work closely with R&D, Supply Chain, and Sales to support new product development.
Drive go-to-market strategies and launch campaigns for new products.
Align with
Trade Marketing, Sales, and E-commerce teams to ensure consistent brand execution across all channels.
4. Brand Performance & Optimization
Monitor campaign effectiveness through KPIs, ROI, and media performance, and recommend optimizations.
Oversee brand visibility in-store and online, ensuring consistency in brand image and consumer experience.
Manage and track marketing budgets, ensuring effective allocation of resources.
-Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
- Minimum 3 years of experience in marketing roles (preferably in FMCG, beauty, personal care, or lifestyle brands).
- Proven experience in leading end-to-end marketing campaigns and brand building.
Strategic thinking with hands-on execution capability.
- Strong project management and analytical skills.
- Proficient in
digital marketing tools (Meta Ads, Google Analytics, CRM systems, social media, etc.).
- Excellent communication and interpersonal skills.
- Fluent in Vietnamese; good command of English is a plus (for reporting or regional brands).
-Competitive salary based on experience and performance.
- Opportunities to attend advanced training in cosmeceuticals and marketing.
- Dynamic, creative, and professional working environment in a fast-growing industry.
- Team building, company trips, and internal company events.
- Bonuses for holidays and special occasions: Including Happy New Year (Tet), April 30, International Labor Day Sep 2, 13th-month salary, seniority rewards, birthday gifts, wedding gifts, etc.
- Monthly allowances: Parking support.
Bảo hiểm xã hội, Phụ cấp thâm niên, Thưởng tháng 13, Team building