Assistant Digital Marketing Manager (Long-term Casual)

• Be promoting timely, quality and positive communications in order to drive total Hotel revenues year-round.
• Be developing and driving our owned channels, microsite and [protected info] website effectiveness as these are the key to increasing customer loyalty, attracting new business and driving conversion.
• Manage daily marketing activities, OTAs such as Agoda, [protected info] and meta sites, plan and assign work and proactively manage key relationships.
• Assist in the annual marketing strategy and budget process, consulting to ensure channel optimisation for direct revenue, resource allocation, risk identification and new business opportunities.
• Create, develop and execute on strategies related to marketing, communication, PR, social media and digital advertising whilst implementing digital marketing strategy through programmes and initiatives to stimulate demand.
• Leverage all programmes, platforms and initiatives from IHG Corporate for deployment on property through distribution channels, strengthening customer relationships through Social and Earned Media, and monitoring both hotel, outlet and competitors' presence on social media for performance enhancement.
• Works with superior on manpower planning and management needs and Department's budget
• Builds profile within local market place through attendance at various events and local market place
• Co-ordinates hotel photography when required
• Other tasks required by superior