Assistant Director of Sales (HCMC based)

1) SCOPE OF WORKS:
• Responsible for the daily sales efforts and is responsible for the overall positioning of the hotel, brand communication and the development of customers for the property including, Rooms, Dining Outlets and Events.
• Responsible for rental revenue, yield strategies, implementation, market performance and meeting budget, forecast, and optimal business mix targets.
• Strategies will include pricing, status, direct sales, market mix, and all market segment.
• Oversee the day-to-day operations of the Sales Department and supervision of all team activities and in the absence of the DOSM, assume full responsibility for the department and its operations.
• To source, secure and maximize revenue opportunities from dedicated account portfolio and leverage all sales tools and programs for maximum conversion.
• The ADOS will be required to conduct their duties in a courteous, safe and efficient manner, in accordance with the hotel's policies and procedures, ensuring that a high level of service is maintained.
2) DUTIES AND RESPONSIBILITIES
• Assist in the development of year Business Plan for the hotel and then cascade this into a specific and measurable plan by segment and work with the DOSM to implement for the Sales team to execute.
• Organize regular sales trips to develop potential markets and to maintain key customer relationships.
• Manage and drive business for the key account base of the hotel, maximizing revenue opportunities and exceeding the set targets.
• Collaborate closely with the sales team to ensure they are effectively managing their accounts and maximizing opportunities. Focus on new business opportunities whilst maintaining the existing accounts.
• Plan and execute a series of familiarization tours to profile the Hotel and engage with customers for corporate companies' decision makers, travel agents, airline associate, tour operators, convention organizers, meeting planners, incentive operators and other industry personnel.
• Develop and refine a comprehensive mailing list/database for clients and in conjunction with the Marketing Communications Manager maintain a regular communication to this database on the hotel offers to encourage new and repeat business.
• Assist in maintaining a strong team performance, by regularly reviewing KPI's and goals against performance and realigning strategies according to results.
• Maintain regular contact with the CSO offices and ensure they are copied on new business leads to assist in closing.
• Develop and supervise all sales activities.
• Ensure Sales persons are trained and know how to complete the New Business call calculator to develop a prequalified, prioritized prospect list for new business.
• Prepare monthly outlook / forecast for related expenses and discuss with DOSM as scheduled
• Prepare department performance reports and submit to DOSM on weekly basis.
• Forecast, analyze and report Sales Performance results.
• In conjunction with the DOSM, effectively recruit, train and develop, certify and evaluate performance of associates. Ensure turnover reduction and optimization of productivity through efficient work practices.
• Demonstrate working knowledge of all tasks within your area of responsibility.
• Ensure all team members are fully versed on all aspects of the Radisson Reward to ensure KPI's are met and assists with building loyalty and encouraging repeat business.
• Implement opportunities for quality team building.
• Arrange regular sales meetings to keep associates and management informed and to foster a two-way communication. Involve associates in all aspects of decision making. Encourage creativity, initiative and innovation.
• Co-operate with all departments within the hotel.
• Anticipate guest's needs through observation and offer prompt, efficient service either personally or through effective communication with other associates.
• Align working practices and conduct with Hotel's Vision; consistently strive to meet and exceed the expectations of both internal and external guests.
• Uphold the Radisson Danang Hotel culture by demonstrating at all times to guests and fellow associates.
• Co-ordination of all aspects of the departments operation to ensure that the services of the Department are delivered to guests or internal customers with the aim of exceeding guest expectations and in accordance with Hotel's standards.
• Train associates to notify any equipment or lighting failure immediately to expedite repairs / replacement.
• Develop a communication plan to advise and seek support with operations teams on important site inspections and customer familiarizations.
• Oversee the site inspections of team members to ensure use of brand and wow elements to ensure the Hotel's key unique propositions are presented.
• Develop an awareness of, and appreciation for, the richness of the cultural diversity of your clients, associate and location.
• Identify opportunities for value added services to increase sales profitability and anticipate client needs.
• Demonstrate effective verbal and non-verbal communication skill.
• Negotiate contracts only with approved suppliers as per corporate management policy and procedures.
• Act on potential client complaints and report to appropriate personnel.
• Verify timesheets. Compile daily, weekly and monthly reports as required. Analyze reports and make recommendations.
• Ensure files, correspondence and other relevant business documentation are maintained within the sales & catering systems as designated.
• Develop and implement strategies to minimize absenteeism and to manage occupational health & safety issues.
• Conduct development and performance reviews, identifying key personnel for further development and structured career pathing.
• Align management style, working practices and conduct with Hotel's Vision, Corporate Values and policies. To comply with Hotel's Code of Conduct at all times.
• Ensure all correspondence is written in the brand voice
• Maintain a new business plan per segment which identifies future business opportunities in your market
• Undertake additional duties as requested by the Department Manager and Hotel Management.
• Involve in Departmental training on all Sales and Marketing related issues. Schedule sales associates to attend the relevant Radisson Hotel Group Sales training and Forum sales courses.
Ensure all associates adhere to the Hotel credit policy and procedures