Assistant Director of Sales (Royal Mgallery Hoi An Hotel)

Job Purpose:
Responsible for total revenue development within the hotel through sourcing, securing and maximizing all sales opportunities.
Reporting Lines:
Director of Sales & Marketing -- Assistant Director of Sales.
Primary Responsibilities
• Provide a professional, advisory and executive support service to the General Manager to assist in meeting the strategic goals of the establishment
• Participate in the preparation of the Strategic Business and Operating Plans
• Share in the establishment of revenue targets for the annual hotel Business Plan for rooms, F&B and minor operating departments
• According to Starwood instructions, prepare annual Sales and Marketing Plan
• As a result of evidence from market research, take responsibility for the development of new product and guest services in all revenue earning departments, consistent with the goal of exceeding guest expectations
• Direct the activities of the internal associates outside agencies on public relations, advertising and direct sales & marketing campaigns. Supervise the quality and standard of all sales promotional aids, collaterals and merchandising items
• Install and maintain yield management techniques in rooms reservations
• In conjunction with Manger Revenue Management, provide timely and relevant information on hotel trends, to enable the Executive Committee to make pro-active decisions to improve the profitability of the hotel
• Analyze the activities of competitor hotels, including their customer base, with the aim of developing and securing new business and providing a market advantage
• As directed, participate in trade shows, conventions and promotional events, within the hotel, the industry and customer organizations
• Management of all Sales and administration associates, ensuring they are working towards achieving the hotels revenue budget for the existing and future years
• Manager a personal account base of the hotels top accounts
• Maximizing opportunities for Starwood properties to be featured in brochures, travel features, directories, newsletter and other promotional material and programs
• Ensure the effective use of up to date technology in the sales arena. This will encompass but not be limited to the full and extensive use databases to ensure ease of access to information to Sales and Reservations staff
• Participation in developing and reviewing rate structures and conditions applicable to various segments, based on market feedback and market conditions
• Maintain close liaison with all Starwood Global Sales Offices worldwide
• Ensure all Sales Managers maintain clear and detailed files on all clients including information on results of each sales call
• Undertake to arrange familiarizations for any clients who have good potential to produce business
• Forecasts, controls and reviews expenditures in accordance with Hotel procedures
• Develop and action a comprehensive promotional schedule addressing revenue and image development activities
• Identify, evaluate and secure appropriate sponsorships that generate exposure for Hotel and assist in the development of revenues and image
• On an ongoing basis, develop and implement a comprehensive plan of action that addresses:
- Public Relations - local, regional, national
- Collateral and display materials
- Direct marketing mail campaigns
- Advertising radio, press, magazine and TV in all market areas as required
• Prepare monthly outlook/forecast reports
• Attend meetings as required
• Implement opportunities for quality Team Building
• Ensure that all associates comply with the grooming and uniform standards
• Conduct development and performance reviews, identifying key personnel for further development and structured career pathing
• Implement and maintain training systems to ensure that associates have the necessary framework and skills to perform their job efficiently and effectively
• Prepare work schedules and annual leave schedules within budget, business expectations and guidelines of the appropriate industrial legislation
• Oversee the selection and appointment of new associates within the department
• Conduct regular staff meetings to keep all associates informed
• Participate in the Hotel "Manager on Duty" program
• Ensure compliance with legislated health and safety requirements within the workplace
• Comply with all Corporate and Hotel Standards and Procedures
• Promote by example the principles of "The Power of Service"
• Actively promote a work environment, which cares for guests and associates alike.