Key Responsibilities
Owns end-to-end all digital briefs provided within agreed lead times to EM digital ops team across brand, commercial, app, and CRM moments to hit the annual forecast and other KPIs provided by the lead / function. Close working partnerships with the Digital Activation teams and CRM teams across SEA and EM.
Responsible for sharing benchmarks for best-in-class consumer journey for the SEA eCommerce business in close partnership with EM CX teams
Work with the CRM, CX and analytics digital experience team to collate and understand data and insights for optimization opportunities on all our own ecosystem touchpoints.
Accurately follow the digital calendar but support in-season flexibility
Ensure OTIF launch excellence and site walk-throughs, correct consumer journey on all launches, and site touch points - to mitigate/flag/escalate issues/defects/bugs to EM Digital Ops through the nominated ticketing system; responsible to monitor updates on resolution of the reported issue within the agreed SLA.
Close collaboration with DBA/BA/CRM teams on comms plans, campaigns, content requirements, and with the CM teams (with the support of eCom Buying) pertinent to product.
Supports any relevant project that may pertain, but not limited to Digital Consumer Experience.
Work in an organized and structured manner that allows for the flexibility to manage adhoc tasks and requests that could range from providing status updates on campaign product launches and online readiness to last minute campaign changes"
May need to support search engine optimization topics for the SEA eCommerce business in partnership with the EM SEO team
Key RelationshipsInternal
SEA Brand team (DBA/BA/Membership, CM)
SEA eCom Buying
EM Digital Ops
EM CRM
EM CX
EM Analytics
External
eCommerce service providers
Knowledge, Skills, Experience And Abilities
Deep understanding of online consumer behavior and shopping experience
Proven experience of planning campaigns and execution on digital products front ends
Exposure to input to UI Design, UX research would be highly appreciated
Experience in planning A/B testing would be highly appreciated
Requisite Education And Experience / Minimum Qualifications
3-5 years of experience in digital commerce across owned web and owned app platforms, or marketplaces with understanding of online consumer behavior and shopping experience.
Background in merchandising is a plus
Excellent analytical, critical thinking and stakeholder management skills and experience using a range of tools
Must have excellent diligence and be flexible and adaptable to change
Able to work collaboratively across functional groups with excellent time management skills and keen sense of urgency
Excellent presentation, written, and verbal skills
Team player
Adept in building and maintaining relationships in a matrix organization
IT skills: Outlook and Word: Intermediate; Excel and PowerPoint; Bonus: graphic/image design abilities
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
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