b2b growth Marketing Specialist

CỔNG TY CỔ PHẦN TIẾP THỊ SỐ TÔ QUÀ

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 02/07/2024

Chi tiết công việc
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Mức lương: Thỏa thuận

Loại hình: Toàn thời gian

Chức vụ: Nhân viên

Kinh nghiệm: 5 năm

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Quyền lợi được hưởng

Benefits
Working environment
Young professional working environment with plenty of opportunities to learn and grow and promotion opportunities
Flexible working hours
From Monday to Friday, with 12 days of leave per year
Personal development
Continuous development of hard and soft skills through work and professional training
Unique allowance
Entitled to a premium healthcare Insurance, social insurance and a UrBox gift card - a unique allowance that is topped up monthly to redeem evouchers on UrBox app
Activities
Team-building activities and exciting company trips

Job Description:

Develop & implement overall marketing strategy and action plans to:

B2B Growth: Drive & nurture lead to become UrBox potential clients (80%)
User & Merchant Growth (20%)

B2B Growth (80%)

Digital Marketing/Paid Media: Manage end-to-end B2B Lead Generation advertising campaigns on Google/Facebook/LinkedIn and other channels; Review and make sure all tracking works accurately.
Research & conduct other B2B marketing initiatives to drive leads, such as planning & publishing whitepapers, reports, case studies, workshop, webinars, etc
Lead Nurturing via CRM (Hubspot) & Other Marketing Automation Tools: Design CRM framework, own the full integration process; and implement CRM activities across channels, especially email marketing.
Own the whole Website Revamp & Management project
B2B Solution Designing & Product Marketing: Advise the BD/Product Team on different MKT Solutions offered to clients; Join the Product Team in giving suggestions on UI/UX improvements and new features to enhance user experience
Control budget, perform PnL analysis and measure cost effectiveness of the above marketing activities & channels/activities in terms of CPL, CAC, ROI, CLV, etc.
Deep dive into data and conduct necessary research & analysis to understand market - competitor - merchant trends, user behaviors and user insight; Continuously perform research to identify new marketing & business opportunities.
Coordinate efforts across internal & external teams to finalize media communication/branding plans.

User & Merchant Growth (20%)

User Growth/Campaign Management: Develop promotion schemes and/or engagement activities such as gamifications; evaluate user journeys & touchpoints to propose suitable growth-hack initiatives.
Merchant (and/or Strategic Partner) Growth: Maintain close relationships and lead the collaboration with merchants/partners to develop co-promotion campaigns, co-branding activities & other win-win marketing solutions.

Job requirements:

Education: Bachelor's or Master Degree in Marketing/Business or related field from a reputable University.
Experience: More than 5 years of experience in Growth Marketing; Digital Marketing; Trade & Promotion-Campaign Planning & Management; General Marketing or Product Marketing; of which at least 2 years in B2B companies.
Soft-skills: Logical Thinking, Communication, Presentation, Problem Solving, Project Management, Relationship Building
Personality/Others: Aggressiveness & Decisiveness, Proactivity, High Commitment

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CỔNG TY CỔ PHẦN TIẾP THỊ SỐ TÔ QUÀ

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