B2B Marketing Engagement Specialist

Develop and execute a comprehensive event, webinar, and workshop strategy to engage potential customers, generate qualified leads, and promote the adoption of the ELSA English app.
Collaborate with marketing and related departments to identify target audience segments, themes, and topics for events, webinars, and workshops.
Conduct market research to identify industry trends, competitor activities, and customer preferences, ensuring our events and webinars stand out in the market.
Manage end-to-end event, webinar, and workshop planning, including budgeting, venue selection, agenda development, speaker coordination, logistics, and post-event evaluation.
Ensure the quality of leads generated from these events and work with the marketing team to achieve conversion rate targets.
Coordinate with internal stakeholders to create engaging event and webinar content, such as presentations, demonstrations, case studies, and interactive activities that highlight the benefits of the ELSA English app.
Utilize relevant automation tools and platforms to promote events and webinars, manage registrations, track attendee engagement, and measure performance.
Collaborate with the marketing communications team to develop promotional materials, invitations, and post-event follow-up communications tailored to specific target audiences.
Work closely with business development teams and sales representatives to ensure proper lead capture, follow-up, and integration of event and webinar leads into the sales pipeline.
Continuously analyze and evaluate the effectiveness of events, webinars, and workshops, measuring key performance indicators (KPIs) such as attendance, engagement, lead generation, and conversion rates.
Stay up-to-date with industry trends, emerging technologies, and best practices in event marketing and webinar management to enhance the success of our engagement initiatives.
Measure and report the performance of all campaigns, events, and webinars against goals and KPIs.
Perform other relevant tasks assigned by the direct supervisor to achieve desired results for the department.