[Bcis] Head of Digital Marketing

Công Ty CP Đầu Tư Và Phát Triển Giáo Dục Khôi Nguyên

Địa điểm làm việc: Hồ Chí Minh, Đồng Nai

Hết hạn: 05/07/2024

Chi tiết công việc
Giới thiệu công ty

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Mô tả công việc

Build up Digital campaigns according to the annual Marketing plan, in each phase to meet the admission KPIs.
Create and monitor quarterly and annual Digital budgets, ensuring appropriate budget allocation (optimal budget).
Create the ways to measure and report the effectiveness of Digital campaigns, collect data, and evaluate performance against objectives.
Manage coordinating staff/ specialists within the Marketing & Admission department.
Create the Digital, strategy and communication program for the product, including promotions aligned with the company's direction.
Plan, implement, and monitor advertising campaigns for the company's products/services across various channels: Google, Facebook, Zalo, Email, SMS Marketing.
Implement marketing researches regularly and keep the company updated with the industry trends, competitor's information, including the market research, analysis, for specific purposes/plans of the company.
Buid up brand promotion campaigns through Digital Marketing tools such as SEO/SEM, Email marketing, SMS Marketing, Social Marketing, and Affiliate Marketing.

Yêu cầu công việc

A consumer marketing professional individual years' experience, who has a developed knowledge of the full marketing mix and multi-channel deployment, with special attention to be given to the digital landscape and deploying campaigns across all trending channels.
Degree level qualification in Marketing, Communications or related field.
3+ years' experience in Marketing (either client or agency side)
Sound knowledge of working with segmented customer base to implement customer focused strategies.
Analytical skills, able to interpret multiple data sets to identify trends.
Commercially astute with a very good understanding of financial metrics, able to set budgets, assess P&L performance, evaluate ROI.
A sound knowledge of the full marketing mix including strategy development and planning, campaign development, measurement and tracking, optimization.
A comprehensive and up-to-date knowledge of on-line / digital marketing including website management and online advertising.
Excellent written and verbal communication skills with the ability to write high quality marketing copy.
Good ICT skills (e.g. Word, Access, Excel, PowerPoint).

Quyền lợi được hưởng

Chăm sóc sức khoẻ
Khám sức khỏe định kỳ
Nghỉ phép có lương
12 annual leaves
Căn-tin
Free buffet lunch

Thông tin khác

NGÀY ĐĂNG
[protected info]
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Trực Tuyến
KỸ NĂNG
Digital Marketing
LĨNH VỰC
Giáo dục/Đào Tạo
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
12
QUỐC TỊCH
Không hiển thị
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