[Bcis] Head of Digital MarketingCông Ty CP Đầu Tư Và Phát Triển Giáo Dục Khôi Nguyên

A consumer marketing professional individual years' experience, who has a developed knowledge of the full marketing mix and multi-channel deployment, with special attention to be given to the digital landscape and deploying campaigns across all trending channels.
Degree level qualification in Marketing, Communications or related field.
3+ years' experience in Marketing (either client or agency side)
Sound knowledge of working with segmented customer base to implement customer focused strategies.
Analytical skills, able to interpret multiple data sets to identify trends.
Commercially astute with a very good understanding of financial metrics, able to set budgets, assess P&L performance, evaluate ROI.
A sound knowledge of the full marketing mix including strategy development and planning, campaign development, measurement and tracking, optimization.
A comprehensive and up-to-date knowledge of on-line / digital marketing including website management and online advertising.
Excellent written and verbal communication skills with the ability to write high quality marketing copy.
Good ICT skills (e.g. Word, Access, Excel, PowerPoint).