Brand Campaign Executive

1/ LazMall channel merchandise:
Overview: manage LazMall channel(s) including monthly slot allocation & operation process with relevant stakeholders
• Be responsible for fill rate of all assets, diverse brands & assortments featured on channels
• Build and execute LazMall traffic packages by brand campaign types/tiers
• Be the gate keeper for channel guidelines, timely update from Regional and publish to relevant stakeholders
• Be the key contact point from LazMall Operations team to manage all requests & urgent cases if any
2/ LazMall back-end support:
Overview: support back-end operations for all types of LazMall-led campaigns and brand campaigns
• Manage treasure bowl process to ensure deal pool quality for campaign
• Build and optimize landing page to secure traffic efficiency for each campaign
• Manage onsite channels set-up/tech revamp and fix issues if any
3/ Brand campaign support:
Overview: support Brand campaign teams (Super & Barter) to work with internal local Category teams, Onsite teams and
Marketing teams to schedule and implement traffic packages to maximize brands' exposure and traffic in Lazada's platform
campaigns or in brands' important events.
• Manage slot booking & scheduling as per confirmed traffic package
• Manage centralized submission and QC process, ensure the materials are submitted properly and delivered to
relevant channel PICs on time for QC & setup