Brand Manager (Beer)

Job SummaryThe Brand Manager is responsible for the planning, development, and execution of brand strategies and marketing initiatives. The role requires a deep understanding of the target market, competitive landscape, and consumer trends to drive brand growth, increase market share, and ensure brand consistency across all marketing channels.Job Responsibilities * Develop and implement the marketing plan of the assigned brand to achieve the set sales and market share targets, included: market research, product development supervision and packaging design; pricing; launch new products; monitor advertising campaigns and sales of the brand. * Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company's vision, strategy and goals. * Identify advertising goals, propose appropriate media and allocate resources for effective, economical and suitable advertising campaigns to target consumers. * Adjust marketing strategies and plans to suit changes in the market and competitive situation. * Liaise with related departments to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company. * Lead, coach, evaluate and develop Brand assistants. * Develop detailed plans for each marketing program/event.