Brand Manager ( ETC Channel)

Job Summary
Product Manager will be responsible for leading the assigned therapeutic area (Cardiovascular) portfolios and drive for launch and subsequent market leadership and revenue growth of assigned brands.
The role involves collaborating with multiple commercial operations teams for the development of strategy, creative and execution plans, product support and sales execution. The responsibilities will include operating within the organisational business code of conduct, policies and all applicable laws and regulations.
Roles & Responsibilities
• Responsible for the strategy and execution of the whole marketing mix (Price, Product, Place, Promotion).
• Portfolio Planning & Product Development - Contribute to multigenerational portfolio plans aligned to company strategy.
• Implements new launches and marketing mix strategies, to build integrated and engaging consumer brand experiences.
• Develop advertising, promotion, and communication campaigns. Plan and organize events like symposia, CME, physician education, and customer and patient public awareness related to the product/ disease specifically. Assist with the development of the annual marketing plan and controlling advertising, promotion, and medical promotional aids under the annual marketing plan.
• Liaise with the marketing service agency regarding the product campaign including PR campaigns, medical educational and customer events, and conferences.
• Oversee and evaluate the implementation of marketing programs/strategy to support brand and field force objectives. Closely liaison with the field forces and their managers to track the effective implementation of marketing plans and activities within approved resources and achieve territorial performance objective
• Analyse, plan, facilitate, approve, and ensure implementation of tactical plans that will exploit identified business opportunities. Track and monitor spending/A&P in the relevant responsible products to ensure optimal use of resources and return on investment.
• Build professional relationships with medical experts to enhance the partnership, and effectively communicate product / disease-based scientific information - providing medical options to customers
• Develop and manage relationships with KOLs as partners in professional education and delivering improved outcomes to patients Oversees extensive market research and test market activities.
• Understand market intelligence resources to assess customer insights into the current products and new products. Manages the collection and analysis of customer and market insights for the category and shares findings with the management team
• Classify HCPs and build an HCPs engagement plan to deliver a communication plan, and marketing activities to achieve the goal of assigned products. Strengthen and maximize existing customers, and further explore and assess business opportunities
• Conducts marketing presentations and follow-up activities to build market-level awareness and adoption
• Responsible for providing the Med-reps with the necessary medical expertise to enable the product information (printed and electronic promotional material, product training, and relevant clinical papers).
• Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors' products to assess the suitability of current promotional material and to ensure that promotional material is being used optimally.
• Responsible for preparing product forecasts, and market consumption trends including liaison with local distributors and supply chains globally to ensure supply timelines.
• Coordinate with the Field Force Department to prepare monthly, quarterly & and yearly sales forecasts of the assigned brands and implement the various marketing activities to drive the attainment of the sales target within the approved marketing budget.