Brand Manager - Home & Personal Care

MAIN PURPOSE
Be responsible for the business of Masan Consumer's Home & Personal Care (HPC) Category, especially the management and implementation of nationwide marketing programs and activities, with compliance with the company's regulations and standards in order to achieve the short and long-term business goals of HPC brands in the market.
KEY ACCOUNTABILITIES
- Monitor Home & Personal Care market & consumer changes, trends, develop and implement marketing plans to achieve the set sales and market share targets.
- In charge of the P&L of assigned Home Care/Personal Care brand, adjust marketing strategies based on changing sales trends in order to increase brand awareness, tailor brand messages to address targeted consumers.
- Define launching models and supervise all aspects of the brand production process, ensuring the high-quality creative at a velocity that fits the needs of local consumers.
- Liaise with related departments to ensure marketing activities are consistent with other activities of the company and in line with the overall goals of the company.
- Closely collaborate with salesforce to track the performance of assigned brand and take actions on marketing activities to achieve the business goals.