Brand Manager - Infant Nutrition

• Understand the portfolio's market competitiveness and target consumers, translate the understanding into proprietary insights to strategize and develop quantified and measurable marketing and brand plans
• Propose, implement, and oversee projects that create a clear product positioning and increase market share
• Manage product portfolio, set pricing strategies, and ensure supply chain plans are in line with the brand plan and key targets
• Manage the timely preparation of annual OPL plans, revisions and dynamic forecast
• Clearly identify and communicate effectively brand priorities to the Nutrition Field Force, CDT Manager and related agents
• Identify and develop opportunities to strengthen positioning, communication or products, using new research findings and Key Opinion Leaders
• Provide effective detailing aids and supporting scientific marketing communication for existing and new products in close cooperation with the Nutrition team
• Identify gaps pertaining to product formulation, communication, price, availability, visibility and aspects relevant to achieving superiority against competition, recommend and negotiate for innovation/renovation initiatives in coordination with regional/global
• Manage the brand's marketing, promotional, product development and PFME budgets.