Job Description:
Responsible for building product portfolio strategies, developing & implementing new product line/industry expansion projects, to promote sales growth, market share & Kun brand strength, for product groups of dairy drinks, confectionery, and snacks.
1/ Brand Strategy
Develop an overall brand strategy
Develop a budget plan
Manage P&L and business targets, market share, and brand strength
Ensure consistent brand image and positioning across all touchpoints
2/ New Product Development
Conduct market research and user needs analysis, brainstorm ideas, develop formulas, and survey users.
Define and design packaging
Develop a product launch plan
Monitor project progress and implement product launch according to plan
Evaluate effectiveness and plan improvements as needed
4/ Marketing Activities Implementation
Develop and implement integrated marketing programs (communication, promotional activities, product trials, sales support, displays, etc.)
Monitor effectiveness and plan improvements as needed
5/ Market Research
Monitor and research the market, users, trends, and competitors.
Identify growth opportunities.
6/ Budget Management & Reporting
Monitor monthly and annual budget planning and utilization, adhering to company procedures and regulations.
Regularly update plans, progress, and reports on the effectiveness of marketing and product programs.
Other tasks assigned by superiors:
Complete other tasks assigned by superiors.
Job Requirements:• University degree in marketing, business administration, economics, commerce, communications, or equivalent.
Experience in a similar position in the FMCG industry or with brands targeting kids & teens is an advantage.
Experience in new product development, OEM/Co-manufacturing projects is an advantage.
Professional Knowledge and Skills
Excellent communication skills.
Excellent project management skills.
Excellent budget management skills.
Excellent research, analysis, synthesis, and reporting skills.
Excellent risk identification and problem-solving skills.
Soft skills/Personal characteristics
Results-oriented, solution-oriented.
Ability to adapt to change and work under high pressure.
Ability to connect and work well with multiple departments, partners, and suppliers.
Strong at brand management, consumer understanding, creative & strategic knowledge.
Ability to multitask and be proactive & independent in a fast-paced, dynamic environment.
Can go on an international business trip as per job requirements.
*Work location: 217 Nguyen Van Thu Street, Da Kao Ward, District 1, Ho Chi Minh City.
*Working hours: 44 hours/week, Monday to Friday & Saturday mornings (flexible WFH).
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