Mô tả công việc
Responsible for building product portfolio strategies, developing & implementing new product line/industry expansion projects, to promote sales growth, market share & Kun brand strength, for product groups of dairy drinks, confectionery, and snacks.
1/ Brand Strategy
• Develop an overall brand strategy
• Develop a budget plan
• Manage P&L and business targets, market share, and brand strength
• Ensure consistent brand image and positioning across all touchpoints
2/ New Product Development
• Conduct market research and user needs analysis, brainstorm ideas, develop formulas, and survey users.
• Define and design packaging
• Develop a product launch plan
• Monitor project progress and implement product launch according to plan
• Evaluate effectiveness and plan improvements as needed
4/ Marketing Activities Implementation
• Develop and implement integrated marketing programs (communication, promotional activities, product trials, sales support, displays, etc.)
• Monitor effectiveness and plan improvements as needed
5/ Market Research
• Monitor and research the market, users, trends, and competitors.
• Identify growth opportunities.
6/ Budget Management & Reporting
• Monitor monthly and annual budget planning and utilization, adhering to company procedures and regulations.
• Regularly update plans, progress, and reports on the effectiveness of marketing and product programs.
7. Other tasks assigned by superiors:
• Complete other tasks assigned by superiors.
*Work location: 217 Nguyen Van Thu Street, Da Kao Ward, District 1, Ho Chi Minh City.
*Working hours: 44 hours/week, Monday to Friday & Saturday mornings (flexible WFH).
Yêu cầu
Qualifications/Degrees/Certificates
• University degree in marketing, business administration, economics, commerce, communications, or equivalent.
Work Experience (years, field)
• Experience in a similar position in the FMCG industry or with brands targeting kids & teens is an advantage.
• Experience in new product development, OEM/Co-manufacturing projects is an advantage.
Professional Knowledge and Skills
• Excellent communication skills.
• Excellent project management skills.
• Excellent budget management skills.
• Excellent research, analysis, synthesis, and reporting skills.
• Excellent risk identification and problem-solving skills.
• Soft skills/Personal characteristics
- Results-oriented, solution-oriented.
- Ability to adapt to change and work under high pressure.
- Ability to connect and work well with multiple departments, partners, and suppliers.
- Strong at brand management, consumer understanding, creative & strategic knowledge.
- Ability to multitask and be proactive & independent in a fast-paced, dynamic environment.
- Can go on an international business trip as per job requirements.
Quyền lợi
Máy tính xách tay
Bảo hiểm
Du Lịch
Phụ cấp
Du lịch nước ngoài
Thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Phụ cấp thâm niên
Chế độ nghỉ phép
Thông tin khác
Nơi làm việc
Hồ Chí Minh
Cấp Bậc
Quản lý
Hình Thức
Nhân viên chính thức
Bằng Cấp
Đại học
Kinh Nghiệm
3 - 5 Năm
Mức Lương
Lương thỏa thuận
Ngành nghề
Quảng cáo / Đối ngoại / Truyền Thông, Thực phẩm & Đồ uống, Tiếp thị / Marketing, Tiếp thị trực tuyến
Phòng Ban
Khối văn phòng
Hạn chót nhận hồ Sơ
31/10/2026
Người Liên Hệ
Ms Thủy
Thông tin chung
Nơi làm việc
- 217 Nguyen Van Thu Street, Da Kao Ward, District 1, Ho Chi Minh City