Brand Manager (Pharma - ETC)

- Develop and implement comprehensive ETC marketing strategies, plans based on master marketing strategy and market
analysis
- Develop and implement the marketing plan of to achieve the set sales and market share targets, included: market research, product development supervision, pricing and launching new products.
- Measure and report performance of all marketing campaigns and KPIs.
- Manage budget control of brand.
- Building brand awareness, adding value for the customer, maximizing revenue, improving brand loyalty, and developing strategic marketing and product plans.
- Build strong relationships with all channel sales leads (Medical, Retail, online), challenge them but also build innovative differentiated plans to drive the business.
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
- Works with Field Force and medical to develop key stakeholders & KOLs through scientific programs and engagement.
- Provide input on competition, customers, pricing and value story to market access team.
- Implement Patient Access Programs.
- Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
- Participates in development of training for field force on brand information.
- Adherence to CCL global policy for external interaction, code of conduct and industry code of marketing practices.