MARKETING MANAGER

Manage organisation and product branding:
• Develop research parameters to identify market awareness, brand associations and public perceptions.
• Develop branding implementation plans to align with branding strategies.
• Manage actions in collaboration with Corporate Communications to mitigate external brand reputation risks.
• Develop brand guidelines according to overall brand image and best practices.
• Review brand consistency issues in collaterals across digital marketing platforms.
• Manage organisation's social media platforms and review alignment of other digital marketing channels with branding strategies.
Develop marketing strategies:
• Develop marketing implementation plans in alignment with marketing strategies.
• Develop Key Performance Indicators (KPIs) to monitor performance based on marketing implementation plans.
• Develop findings from industry landscape, digital marketing technologies and competitor product offerings to inform marketing strategies.
• Develop target profiles and personalised marketing and/or engagement strategies based on data-driven analysis.
• Develop omni-channel initiatives to drive engagement with target profiles and improve customer experience.
• Facilitate engagement sessions with vendors and creative agencies.
Manage marketing channels:
• Develop approaches to enhance marketing channel performance based on data analysis.
• Develop marketing communication plans and content marketing initiatives across digital platforms.
• Facilitate the adoption of new digital marketing technologies into existing marketing processes.
Manage marketing campaigns:
• Facilitate collaboration with business functions to identify new products and develop marketing campaigns.
• Conceptualise marketing campaign themes, approaches and targets to support awareness of new products and promotions.
• Review developed campaign collaterals to ensure alignment with marketing campaign themes.
• Develop measures to improve future marketing campaigns based on identified areas of improvement.
Drive collaboration of human resource, technology, finance and continuous improvement initiatives:
• Propose department's financial budget for management approval.
• Develop corporate governance measures.
• Provide on-the-job training and performance evaluation to subordinates.
• Implement department's recruitment and retention efforts.
• Evaluate latest technology trends that can be leveraged to improve productivity and innovation.
• Review outcomes using available records and information to determine effectiveness of work processes and procedures.
• Review work processes improvement solutions to determine effectiveness.