Brand Manager (Popeyes, Burger King)

Mô tả Công việc
Operations (30%)
Ensure the stores optimize operational performance consistent with Brand Principal (Franchisor) & VFBS initiatives, priorities, standards, policies and practices.
Responsible for the operational, brand image, stock management, marketing, PR, loss prevention, human resources, customer service, facilities and maintenance activities of all the stores.
Monitor best practices in the industry and stay in front of the competition. Provide feedback to the Company to drive process improvements. Develop effective partnerships with Store Operations and other supporting groups to identify and communicate operating best practices. Ensure the store achieves compliance with policy, procedure, and legal standards (e.g. OT, wage and hours, risk management, etc.).
Prepare, manage, monitor, and allocate store operating & other resources budgets.
Ensure excellence in implementing promotions, new product launches, new store openings and other Brand Level events. Develop and maintain effective partnerships with the COO, Training, Marketing, and other teams to support store plans/goals.
Deliver Financial Results (30%)
Accountable for delivery of the overall revenue and operational expense targets for the Brand daily/weekly / monthly/quarterly & annually.
Monitor and take proactive actions to optimize Brand performance metrics and KPIs related to sales, revenue, wages, shrink, margin, cost structure and other expenses, etc... to ensure the bottom-line targets.
Annual & midyear budget planning, reviewing and monitoring the expenses of Marketing expenses, construction Capex, other system expenses...
Leadership & People Development (15%)
Accountable for the overall leadership and people management of the Brand including proactively recruiting and hiring top talent, performance management, and coaching.
Demonstrate the ability to build, lead, and manage high-performing Teams. Demonstrate the ability to utilize tools to support conflict resolution and employee coaching and counseling
Lead and maintain a positive and motivating work environment that embodies and supports the Brand's mission. Lead the team as Brand Ambassadors.
Ensure effective, consistent brand identity through store personnel training
Supervise Training and its programs through clinics in educating retail employees about brand identity, product technology updates, customer service, etc...
Drive a Service Culture (10%)
Lead & develop a customer-focused organization. Provide a culture in the store that brings Brand direction with customers-centric manner / customer satisfaction oriented.
Achieve customer-oriented KPIs and expectations. Ensure the service strategies are communicated and reinforced to drive customer-focused sales and service culture to maximize revenue.
Monitor and respond to customer feedback.
Implement and utilize recognition, rewards, and incentives as a consistent approach to motivate and inspire the team.
Ensure appropriate staffing and training in the store to achieve customer focus goals. Lead the training strategy for the store to ensure customer and revenue goals are achieved.
Brand Marketing (15%)
Accountable for marketing Strategy to understand and develop the marketplace according to the Principal / Franchisor's guidelines and directions.
Ensure effective sales marketing/ promotion in stores.
Using the effective budget to analyze the market, provide insight to better understand the trends and the dynamics, also identify opportunities by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and conducting consumer research to expand the Brand Business
CRM
Ensure the stores optimize operational performance consistent with Brand Principal (Franchisor) & VFBS initiatives, priorities, standards, policies and practices.
Responsible for the operational, brand image, stock management, marketing, PR, loss prevention, human resources, customer service, facilities and maintenance activities of all the stores.
Monitor best practices in the industry and stay in front of the competition. Provide feedback to the Company to drive process improvements. Develop effective partnerships with Store Operations and other supporting groups to identify and communicate operating best practices. Ensure the store achieves compliance with policy, procedure, and legal standards (e.g. OT, wage and hours, risk management, etc.).
Prepare, manage, monitor, and allocate store operating & other resources budgets.
Ensure excellence in implementing promotions, new product launches, new store openings and other Brand Level events. Develop and maintain effective partnerships with the COO, Training, Marketing, and other teams to support store plans/goals.
Accountable for delivery of the overall revenue and operational expense targets for the Brand daily/weekly / monthly/quarterly & annually.
Monitor and take proactive actions to optimize Brand performance metrics and KPIs related to sales, revenue, wages, shrink, margin, cost structure and other expenses, etc... to ensure the bottom-line targets.
Annual & midyear budget planning, reviewing and monitoring the expenses of Marketing expenses, construction Capex, other system expenses...
Accountable for the overall leadership and people management of the Brand including proactively recruiting and hiring top talent, performance management, and coaching.
Demonstrate the ability to build, lead, and manage high-performing Teams. Demonstrate the ability to utilize tools to support conflict resolution and employee coaching and counseling
Lead and maintain a positive and motivating work environment that embodies and supports the Brand's mission. Lead the team as Brand Ambassadors.
Ensure effective, consistent brand identity through store personnel training
Supervise Training and its programs through clinics in educating retail employees about brand identity, product technology updates, customer service, etc...
Lead & develop a customer-focused organization. Provide a culture in the store that brings Brand direction with customers-centric manner / customer satisfaction oriented.
Achieve customer-oriented KPIs and expectations. Ensure the service strategies are communicated and reinforced to drive customer-focused sales and service culture to maximize revenue.
Monitor and respond to customer feedback.
Implement and utilize recognition, rewards, and incentives as a consistent approach to motivate and inspire the team.
Ensure appropriate staffing and training in the store to achieve customer focus goals. Lead the training strategy for the store to ensure customer and revenue goals are achieved.
Accountable for marketing Strategy to understand and develop the marketplace according to the Principal / Franchisor's guidelines and directions.
Ensure effective sales marketing/ promotion in stores.
Using the effective budget to analyze the market, provide insight to better understand the trends and the dynamics, also identify opportunities by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and conducting consumer research to expand the Brand Business
CRM