Brand Manager (Social Media & E-Commerce)

The Brand Manager of Social Media & E-Commerce will strategically dual-manage and elevate the digital footprint, brand equity, and online commercial channels for both craft beer portfolio and premium wine portfolio. This role requires a expert capable of:
- Creating strategy plus storytelling & medium touchpoints to build brand awareness and digital/social engagements for all brands in all social platforms
- Managing analytical, conversion-driven e-commerce execution to boost digital revenue growth
Key Responsibilities
1. Brand Strategy & Omnichannel Alignment
- Voice Differentiation: Keep a distinct voice for craft beer (community-focused, lifestyle) and premium wine (heritage, sophistication).
- 360° Campaigns: Strategy and rollout of product launches across all digital and retail touchpoints.
- Asset Governance: Manage cross-brand asset guidelines to ensure seamless visual and copy continuity.
2. Social Media & Content Marketing
- Growth Management: Scale growth and retention across Facebook, Instagram, TikTok, and Zalo.
- KOL & Influencer Strategy: Lead relationships with F&B bloggers, sommeliers, and lifestyle creators.
- Content Excellence: Oversee visual production houses and copywriters for high-impact social media assets.
3. E-Commerce & Performance Marketing
- Store Optimization: Manage revenue performance on Shopee, Lazada, TikTok Shop, and direct-to-consumer (D2C) websites.
- Paid Media Execution: Direct performance ad spends focusing on healthy Return on Ad Spend (ROAS) and low Customer Acquisition Costs (CAC).
- Live Commerce: Strategize and supervise targeted livestreams on commerce marketplaces.
4. Leadership & Data Diagnostics
- Reporting: Track and pitch weekly growth metrics directly to the management.
- Budget Oversight: Efficiently distribute budgets across creative content production and paid acquisition.