Brand Marketing Manager - Thu Duc

About Cellic
Cellic is a biotechnology-based skincare brand under Geneworld, one of Vietnam's leading biotechnology companies with over 16 years of expertise in stem cell technology and biomedical sciences.
Leveraging Geneworld's scientific foundation, international-standard laboratories, and manufacturing facilities located in Ho Chi Minh City High-Tech Park, Cellic was established with the mission of applying stem cell technology to provide safe, effective, and sustainable skin care and skin regeneration solutions.
Vision
Mission The name "Cellic" combines "Cell" and "Clinic," reflecting our commitment to integrating biotechnology and stem cell science into every product, helping regenerate skin at its core for healthier, longer-lasting, and safer beauty.
Job Title: Brand Manager
Department: Marketing / Brand
Reports to: Head of Marketing
Salary: VND 28,000,000 - 38,000,000 per month
Working Location:
Lot I5-1, N7 Street, Saigon Hi-Tech Park, Tang Nhon Phu A Ward, Ho Chi Minh City, Vietnam
2. Key Responsibilities
2.1. Brand & Product Strategy
Conduct market research, segmentation, targeting and positioning (STP), and customer insight analysis.
Provide recommendations for expanding and innovating the Facial Care product portfolio.
Set marketing team objectives and develop product branding strategies.
Build product concepts based on customer insights.
Develop brand architecture, core value propositions, and product positioning to ensure differentiation, innovation, scalability, and business growth.
Collaborate with cross-functional teams to ensure all brand touchpoints consistently reflect the defined customer insights, concepts, and communication messages.
2.2. Revenue growth & Marketing Campaigns
Partner closely with the Sales team to drive monthly business growth.
Establish monthly and quarterly objectives covering traffic, revenue, customer acquisition, and market share while aligning budgets and resources.
Lead key marketing initiatives, including product launches, promotional campaigns, seasonal campaigns, and special occasions.
Propose and oversee integrated marketing communication (IMC/360°) strategies across multiple channels.
Measure and report brand campaign performance using clear KPIs and ROI analysis.
Prepare regular reports on campaign progress, budget utilization, quality, and customer satisfaction.
2.3 Marketing operations & Leadership
Lead, coach, develop, and evaluate the Brand Marketing team to improve overall performance.
Apply data analytics and AI tools to increase productivity and support more effective strategic decision-making.
Collaborate with relevant teams to establish OKRs, KPIs, reporting processes, and standardized operational templates.
Perform other duties assigned by the direct manager.
3.Requirements
Bachelor's degree in Marketing, Communications, Business Administration, Economics, or related fields.
Strong understanding of branding, e-commerce, and the beauty & cosmetics industry.
Minimum of 5 years of experience in Marketing within FMCG, Fashion, Cosmetics, or E-commerce industries. At least 1 year of experience as a Brand Manager or in an equivalent leadership role.
Market analysis and consumer insight development.
Brand strategy development, product strategy, and differentiated positioning.
Planning and executing integrated IMC/360° marketing campaigns across multiple channels.
Managing communication and promotional activities.
Budget planning, forecasting, and performance analysis.
Excellent communication and cross-functional collaboration skills.
Strong time management, proactive mindset, accountability, and ability to work independently.
Ability to identify market trends and competitive opportunities.
Experience utilizing digital technologies, AI, and data-driven marketing to improve marketing effectiveness and operational efficiency.
4.Benefits
Monthly salary: VND 28,000,000 - 38,000,000
13th-month salary.
Performance bonuses, seniority bonuses, and holiday bonuses.
Lunch allowance provided.
Full social, health, and unemployment insurance upon official employment.
Annual leave and statutory benefits in accordance with Vietnamese Labor Law.
Professional, innovative, transparent, and performance-driven working environment.
Collaborative culture that values teamwork, positivity, respect for diversity, and continuous innovation.
Learning and development sponsorship to support employees' professional growth.
Monday to Saturday
8:00 AM - 5:00 PM (1-hour lunch break)
Lot I5-1, N7 Street, Saigon Hi-Tech Park, Tang Nhon Phu Ward, Ho Chi Minh City, Vietnam.