Brand Manager

Job Purpose
• Demonstrate strong business acumen to achieve the assigned Brand's business objective.
• Responsible for developing and implementing brand activation plans, within the given budget and timeline.
• Possesses analytical thinking capabilities to assess the market and understand the targeted consumer.
Responsibilities
• Prepare an annual business plan and target and review it quarterly to ensure target and minimum annual purchase achievement
• Solely in charge of brand retail expansion from site development, pipeline for store opening in order to achieve targets set out
• Manage current wholesale business and identify new wholesale opportunities for growth
• To make plan for buying based on sales data and inventory
• Work with Logistics and Warehouses Operation team to ensure timely product deliveries
• Ensure timely reports are submitted to management and the brand principal (including all internal & external reports)
• Monitor and maintain a healthy inventory for both onhand and wholesale partners' stock
• Work together with local marketing agency to ensure that all marketing programs are developed and implêmnted in line with global brand guidelines and take into account global best practice
• Identify market drivers of growth via market, business, category, competitive and brand performance research.