Brand Manager

***Purpose of Position:
Responsible for developing brand strategies, implementing brand plans, promoting brand growth, building brand awareness, expanding and improving market share.
***Duties and Responsibilities:
* Key Responsibilities:
• Lead brand strategy and brand execution to achieve brand P&L.
• Lead digital marketing, e-commerce, and BTL marketing.
• Develop brand communication and marketing campaign in all channels
• Establishing budgets, performance specifications, and sales estimates.
• Measuring and reporting on campaign performance and assessing KPIs.
• Develop and provide sales marketing tools, and conduct product training for the sales team, telesales team, and consultant team.
• Researching and analyzing consumer behavior, marketing trends, and competitor activity.
• Collaborate with internal and external stakeholders to achieve objectives.
• Lead new product development and launch plan.
• Lead marketing team
• Work closely together with sales, trade marketing, telesales, consultants, and brand activations department to optimize the total performance of marketing activities for the assigned products.