Brand Manager

Mô tả Công việc
Be responsible for ensuring that the products and services that fall under their brand resonate with current and potential customers;
Be able to draw on the consumer research and monitor market trend. Therefore, having a grasp of the target market and also potential target markets is the key;
Play a pivotal role within senior management teams when providing feedback, analysis and planning on key brand activities;
Coordinate internal resources (Marketing shared service: ABM, Marcom, Digital, Production, Design, CRM) and external agencies to make sure they're respecting the brand purpose and guidelines throughout every executions and communication;
Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers' expectations and to build the credibility of brands;
Be in contact with other departments such as finance control, product development, operations and concept owners to ensure a strategic overview of the business and future market opportunities;
Have creativity and an ability to produce innovative and original ideas for strategic plans, branding activity proposals and accountable for budget management;
Assist Marketing Manager in other tasks upon assignment.