Brand Manager

1. General duties:
Manage Brand portfolio; Be responsible for Brand performance: Develop Brand strategy; Identify Brand positioning in the market; Develop and Execute Marketing campaigns to grow, nurture or sustain Brand to ensure delivering business objectives.
• Details:
- Closely work with Product Marketing, Research Team, representing Vietnam Market to work with Global/Regional Ford Team for key gateways of Product Development or related Business development/enhancement.
- Anticipate consumer trends/behaviors, analyze competitive environment & action planning
- Lead Go-to-Market Strategy and lead cross functional Team in execution of GTM plan
- Lead Marketing functional teams to develop and execute Marketing Plan, including Marketing Communication, Event/Activation, Retail campaigns, Partnership program, etc.
- Direct & supervise content development, asset production to ensure Brand message delivery in differentiated & creative ways
- Work closely with agencies (creative, media, event, ...) to make sure the right message to the right audiences through the right channels and all are consistent with Brand positioning/guideline.
- Measure and report on success of marketing campaigns
2. Compliance:
• Maintain & apply quality control system in working area as required.
• Comply with Internal policies, Code of Conduct, procedures of the Company.
• Complete all compliance training as required by Corporate Compliance Office