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Brand Manager
Công ty TNHH Akzonobel coatings Viet NamĐịa điểm làm việc: Hồ Chí Minh
Hết hạn: 12/07/2024
- Chi tiết công việc
- Giới thiệu công ty
Mức lương: Cạnh tranh
Loại hình: Toàn thời gian
Chức vụ: Quản lý
Mô tả công việc
Mô tả Công việc
1. Product Portfolio development and implementation of the ASEAN exterior paints strategy
• Regularly analyze the category, insights and trends, and competition; identify opportunities for growth and give inputs to ensure that the Exterior & WTP product platform stays relevant and compelling to the consumer and ahead of competition.
• Support regional exterior projects by actively contributing country's information and working in multifunctional teams.
• Initiate and/or participate in market research on concepts.
2. Brand management:
• Manage the implementation of the ASEAN brand architecture for PEP & WTP and manage any related implications (migrate, phase out, re-name, launch) with minimum disruption to the business
• Manage NPIs and collaborate with different functions (RD&I/TS, Supply Chain, Sales and Trade Marketing) and outside agencies to ensure quality and on-time launch.
• Monitor and analyse costs and price movements. Make price adjustment recommendations based on local information.
• Collaborate with Trade Marketing and/or Sales for the channel strategy for PEP & WTP category.
• Collaborate with Supply Chain on demand planning and the phase in/phase out of stock.
• Cost control to ensure all activities is within marketing budget and optimize ROI.
• Work closely with support functions to ensure smooth execution and delivery business objectives.
3. Implement Brand Equity and Marketing activities
• Drive the communication strategy for PEP & WTP category and ensuring alignment with regional directions/strategies
• Develop and implement integrated media campaigns considering 360 touchpoints; measure, evaluate and course-correct all media activities.
• Collaborate with Customer Marketing & Sales team to deliver local activation program.
• Develop collaterals for consumers based on consumer insights; develop in-store collaterals in collaboration with Sales/Trade Marketing. Manage delivery to market; evaluate effectiveness
4. Effective management of brand budget and achievement of brand target revenue
• Grow Exterior product platform and ensure healthy margins and profitability.
• Provide inputs and insights to business analysis and financial analysis of PEP & WTP category
• Contribute to a smooth country marketing planning process for Exterior
• Help in preparing the monthly and quarterly country review as part of monthly operations reporting
• Track A&P spend against monthly, quarterly and yearly budget; reconcile with Finance regularly.
1. Product Portfolio development and implementation of the ASEAN exterior paints strategy
• Regularly analyze the category, insights and trends, and competition; identify opportunities for growth and give inputs to ensure that the Exterior & WTP product platform stays relevant and compelling to the consumer and ahead of competition.
• Support regional exterior projects by actively contributing country's information and working in multifunctional teams.
• Initiate and/or participate in market research on concepts.
2. Brand management:
• Manage the implementation of the ASEAN brand architecture for PEP & WTP and manage any related implications (migrate, phase out, re-name, launch) with minimum disruption to the business
• Manage NPIs and collaborate with different functions (RD&I/TS, Supply Chain, Sales and Trade Marketing) and outside agencies to ensure quality and on-time launch.
• Monitor and analyse costs and price movements. Make price adjustment recommendations based on local information.
• Collaborate with Trade Marketing and/or Sales for the channel strategy for PEP & WTP category.
• Collaborate with Supply Chain on demand planning and the phase in/phase out of stock.
• Cost control to ensure all activities is within marketing budget and optimize ROI.
• Work closely with support functions to ensure smooth execution and delivery business objectives.
3. Implement Brand Equity and Marketing activities
• Drive the communication strategy for PEP & WTP category and ensuring alignment with regional directions/strategies
• Develop and implement integrated media campaigns considering 360 touchpoints; measure, evaluate and course-correct all media activities.
• Collaborate with Customer Marketing & Sales team to deliver local activation program.
• Develop collaterals for consumers based on consumer insights; develop in-store collaterals in collaboration with Sales/Trade Marketing. Manage delivery to market; evaluate effectiveness
4. Effective management of brand budget and achievement of brand target revenue
• Grow Exterior product platform and ensure healthy margins and profitability.
• Provide inputs and insights to business analysis and financial analysis of PEP & WTP category
• Contribute to a smooth country marketing planning process for Exterior
• Help in preparing the monthly and quarterly country review as part of monthly operations reporting
• Track A&P spend against monthly, quarterly and yearly budget; reconcile with Finance regularly.
Yêu cầu công việc
Yêu Cầu Công Việc
• Bachelors is required
• Minimum of 7 years in a related marketing role, experience with decorative paints preferred
• Preferably from a multinational organization (regional or global presence)
• Proficient in English
• Computer skills: Microsoft PowerPoint, Excel, Word
• Ability to multi-task
• Strong leadership/ team player/ Entrepreneurship
• Influent ability
• Negotiation & Communication skills
• Integrity
• Bachelors is required
• Minimum of 7 years in a related marketing role, experience with decorative paints preferred
• Preferably from a multinational organization (regional or global presence)
• Proficient in English
• Computer skills: Microsoft PowerPoint, Excel, Word
• Ability to multi-task
• Strong leadership/ team player/ Entrepreneurship
• Influent ability
• Negotiation & Communication skills
• Integrity
Quyền lợi được hưởng
Chế độ bảo hiểm
Du Lịch
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Du Lịch
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Thông tin khác
Bằng cấp:
Đại học
Độ tuổi:
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Lương:
Cạnh tranh
Đại học
Độ tuổi:
Không giới hạn tuổi
Lương:
Cạnh tranh
Nộp hồ sơ liên hệ
Công ty TNHH Akzonobel coatings Viet Nam
Giới thiệu công ty
Xem trang công ty
AkzoNobel creates everyday essentials to make people's lives more livable and inspiring. As a leading global Paints and Coatings Company and a major producer of specialty chemicals, we supply essential ingredients, essential protection and essential color to industries and consumers worldwide....
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