Brand ManagerCông ty Cổ phần Dịch vụ Thương mại Tổng hợp WinCommerce - Chuỗi Hệ Thống Siêu Thị WinMart
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Truyền thông/Internet/Online Media, Quản lý điều hành, Marketing - PR, Search Engine Marketing, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo
Thu nhập: Thương lượng
Hình thức: Toàn thời gian
Ngày đăng: 06/12/2024
Hạn nộp: 06/01/2025
Mô tả công việc
I. Summary:
Responsible for the product planning and execution throughout the product lifecycle, including; gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met.
II. Key Responsibilities:
• Effectively manage marketing, advertising and promotional activities of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets
• Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial data
• Understand market research design and implications for the therapeutic area. Identify sound design approaches to research based on the hypotheses and situational constraints. Interpret research findings and draw appropriate insight based on the results
• Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
• Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies
• Develop annual brand plan, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution
• Prepare budgets, reports and forecasts in a timely manner
• Participate in annual budget Plan/ Update cycle
• Achieve forecast accuracy and new products launch KPI targets
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
• Review complaints and suggestions relating to assigned products and develop action plans to address them.
• Effectively communicate with cross-functional teams, upwards and downwards.
Responsible for the product planning and execution throughout the product lifecycle, including; gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met.
II. Key Responsibilities:
• Effectively manage marketing, advertising and promotional activities of the product to achieve short and long term business objectives; including revenue, sales, profit and market share targets
• Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial data
• Understand market research design and implications for the therapeutic area. Identify sound design approaches to research based on the hypotheses and situational constraints. Interpret research findings and draw appropriate insight based on the results
• Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
• Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies
• Develop annual brand plan, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution
• Prepare budgets, reports and forecasts in a timely manner
• Participate in annual budget Plan/ Update cycle
• Achieve forecast accuracy and new products launch KPI targets
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
• Review complaints and suggestions relating to assigned products and develop action plans to address them.
• Effectively communicate with cross-functional teams, upwards and downwards.
Yêu cầu
• Education: Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience: A minimum of 5 years of progressive experience within Marketing departments of FMCG companies.
• Skills: Demonstrated leadership acumen, adept at working autonomously, resilience under pressure, advanced analytical capabilities, and adept problem-solving aptitude. Proficiency in fundamental and advanced marketing and branding principles.
• Expertise: Profound expertise in Marketing and Branding, with a track record of strategic planning and execution of marketing initiatives within the FMCG sector.
• Computer Skills: Proficiency in utilizing office productivity software. Additional Attributes: Agile, dynamic, proactive, and self-reliant with a penchant for decisive action.
• Experience: A minimum of 5 years of progressive experience within Marketing departments of FMCG companies.
• Skills: Demonstrated leadership acumen, adept at working autonomously, resilience under pressure, advanced analytical capabilities, and adept problem-solving aptitude. Proficiency in fundamental and advanced marketing and branding principles.
• Expertise: Profound expertise in Marketing and Branding, with a track record of strategic planning and execution of marketing initiatives within the FMCG sector.
• Computer Skills: Proficiency in utilizing office productivity software. Additional Attributes: Agile, dynamic, proactive, and self-reliant with a penchant for decisive action.
Quyền lợi
Thưởng
Thưởng tháng 13
Chăm sóc sức khoẻ
Bảo hiểm Bảo Việt
Khác
Thưởng KPI theo kết quả kinh Doanh
Thưởng tháng 13
Chăm sóc sức khoẻ
Bảo hiểm Bảo Việt
Khác
Thưởng KPI theo kết quả kinh Doanh
Thông tin khác
NGÀY ĐĂNG
[protected info]
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
KỸ NĂNG
Brand Management, FMCG, Branding, New Product Development, R&D Cosmetics
LĨNH VỰC
Hàng tiêu dùng
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không hiển thị
Xem thêm
[protected info]
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
KỸ NĂNG
Brand Management, FMCG, Branding, New Product Development, R&D Cosmetics
LĨNH VỰC
Hàng tiêu dùng
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không hiển thị
Xem thêm
Giới thiệu công ty
Công ty Cổ phần Dịch vụ Thương mại Tổng hợp WinCommerce - Chuỗi Hệ Thống Siêu Thị WinMart việc làm
Tầng 5, Mplaza, số 39 Lê Duẩn, Phường Bến Nghé, Quận 1, Thành phố Hồ Chí Minh
Quy mô: Trên 10.000 nhân viên
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Vị trí Brand Manager do công ty Công ty Cổ phần Dịch vụ Thương mại Tổng hợp WinCommerce - Chuỗi Hệ Thống Siêu Thị WinMart tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thương lượng, tìm thêm việc làm về Brand Manager hoặc công ty Công ty Cổ phần Dịch vụ Thương mại Tổng hợp WinCommerce - Chuỗi Hệ Thống Siêu Thị WinMart ở các link phía trên
Giới thiệu công ty
Công ty Cổ phần Dịch vụ Thương mại Tổng hợp WinCommerce - Chuỗi Hệ Thống Siêu Thị WinMart việc làm
Tầng 5, Mplaza, số 39 Lê Duẩn, Phường Bến Nghé, Quận 1, Thành phố Hồ Chí Minh
Quy mô: Trên 10.000 nhân viên