The Brand Manager will take ownership of building and scaling Hyra's brand identity from the ground up, especially in the early-stage startup environment. This role requires a strong entrepreneurial mindset, with proven experience in developing brands from scratch, positioning technology products globally, and managing outsourced/ global agency partners. You will work at the intersection of AI, Blockchain, and SaaS, driving a brand strategy that aligns with Hyra Holdings' ambition to become a global tech leader.
Duties
Build & Scale: Develop brand strategy and positioning from early-stage to growth, ensuring alignment with business vision.
Identity & Consistency: Create, manage, and evolve the brand identity (CI/BI)across all channels.
Global Communication: Plan and execute 360° brand campaigns (digital, PR, activation, social media, events) with both in-house and outsourced resources.
Market & Competition: Research market trends, customer behavior, and competitor activities to identify FY opportunities and propose differentiation strategies.
Global Outsourcing Management: Collaborate with international agencies/partners to execute campaigns efficiently and ensure high-quality deliverables.
Cross-functional Collaboration: Work closely with Product, Sales, PR, and
Trade Marketing teams to ensure cohesive messaging.
Performance & ROI: Manage brand budget, track ROI, and measure brand performance (awareness, equity, y, SOV, V, perception)
Requirement
Minimum 5 years in Marketing/Branding, with at least 2 years as Brand Manager or equivalent.
Proven experience in building brands from scratch (early-stage/startup), preferably in technology or SaaS companies.
Strong track record in TeTech / AI / Blockchain / Web3 industries.
Experience in working with and managing global outsourcing/agency partners.
Knowledge & Skills
Strong understanding of brand building and integrated marketing communications(IMC).
Proficient in
Digital Marketing tools, market research, and data-driven analysis.
Excellent storytelling and positioning skills.
Strong project and agency management skills, with the ability to juggle multiple priorities.
Core Competencies
Strategic & Analytical Thinking: Ability to design strategies and anticipate trends.
Leadership & Team Management: Inspire and mentor team members.
Communication & Collaboration: Build trust across internal and external stakeholders.
Innovation & Creativity: Flexible, entrepreneurial mindset to craft new solutions.
Performance Management: KPI-driven, result-oriented approach
ESOP stock options.
Hyra token rewards ($HYRA).
Grade A office at the most premium complex in Ha Dong: lake view, gym, auditorium, modern equipment, and 5-star facilities.
Holiday bonuses on New Year's Day (Jan 1), Liberation Day & International Labor Day (Apr 30 - May 1), and National Day (Sep 2).
Gifts/bonuses on special occasions: International Women's Day (Mar 8), Vietnamese Women's Day (Oct 20), International Men's Day (Nov 19) , International Children's Day
(Jun 1), Mid-Autumn Festival, Lunar New Year.
13th-month salary.
Performance-based bonuses: business results, project performance, personal achievements (according to the 3P salary model)
Comprehensive healthcare package: health insurance, sports club sponsorships(football, running).
Company trips, team building, engagement activities, and mental wellness programs.
Hyra Library with annual budget supplements.
Special discounts and perks when using Hyra ecosystem products/services (e.g., Hyracare).
Other benefits in accordance with company policies and labor law.
Working Time: 8h30-17h30 from Monday to Friday (Alternate Saturday).