Brand Marketing Executive (Mảng Hóa Chất Xây Dựng)

Mô tả Công việc
1. Branding activities
- Develop creative materials, templates, and marketing collaterals.
- Suggest and implement creative ideas for marketing operations.
- Assist in the development, execution, and optimization of marketing campaigns (product launching and promotion).
- Evaluate the effectiveness of brand campaigns toward with commercial target.
- Proactively build relationships with relevant project stakeholders ie. Architect Association, Real Estate partners, Developers & Architects for sponsorship and co-branding activities
- Ensure alignment with the overall brand direction and objectives.
- Monitor and analyze brand performance, market trends, and competitor activities to identify opportunities and threats.
2. Product Development & Portfolio Management
- Oversee product management and/or cost reduction projects to ensure achievement of results
- Collaborate with internal teams to support the introduction in Launch/Relaunch product portfolio/solutions.
- Work with R&D and technical teams to ensure product offerings meet market demands.
- Monitor and analyze product/competitors/customer behavior/marketing trends, predict emerging market needs.
- Manage the product quality, design, and brand alignment.
- Oversee all portfolio of project and ensure smooth assistant for Sales & Specification team on Product documents ie. Technical Datasheet, product brochure/leaflet, etc.
3. Marketing Execution
- Plan and implement marketing activities such as product launches, workshops, seminar, and tradeshow.
- Develop sales tools, including brochures, presentations, and digital content.
- Manage content and communication in digital channels to enhance brand visibility.
4. Budget management
- Monitor A&P budgets to maximize profits and minimize costs.
- Propose sufficient budget for all activities and well planned for yearly/quarterly and monthly spending
5. Reporting & Analysis
- Track campaign effectiveness and provide insights for improvement.
- Prepare regular reports on market activities, customer insights, and product performance/benchmarking.