Brand Marketing Specialist

JOB RESPONSIBILITIES

Brand Strategy & Vision:

• Develop a brand strategy aligned with business objectives and target audience
• Define the brand positioning, value proposition, and messaging framework
• Craft a long-term brand vision and roadmap

Brand Identity & Guidelines:

• Oversee the brand's visual identity and establish a cohesive style guide
• Ensure consistent brand application across all marketing and communications

Integrated Marketing & Campaigns:

• Lead the development and execution of cross-channel marketing campaigns
• Coordinate the creation of compelling content to bring the brand to life

Team Management & Collaboration:

• Lead and mentor a high-performing brand marketing team
• Collaborate cross-functionally to ensure brand alignment

JOB REQUIREMENTS

• 4 - 7 years of experience in brand strategy, marketing, and management (in-house and/or agency)
• Proven track record of leading successful brand development and transformations for user-facing products and services
• Exceptional strategic and creative thinking skills to translate complex concepts into impactful brand narratives
• Strong executive-level communication, collaboration, and leadership abilities
• Expertise in data analysis and using metrics to drive brand and marketing decisions
• Experience in building, leading, and inspiring high-performing, cross-functional marketing teams
• Passion and interest in the Web3 industry
• Excellent English proficiency

Preferred Qualifications:

• Previous experience as a senior brand executive at a leading startup or established brand
• Familiarity with emerging technologies and digital trends

WHAT WE ARE OFFERING

At Ninety-Eight, we believe in providing a comprehensive and rewarding benefits package to our valued employees. We prioritize the well-being and satisfaction of our team members and strive to create a positive and fulfilling work environment. Here are the benefits we offer:

• Semiannual performance-salary review.
• 100% official salary during the probation period.
• 13th-month salary & bonus (Token Bonus/ Investment Allocation)
• Full-paid compulsory insurance according to Vietnam Labor Law
• Premium Healthcare Insurance
• 12 days annual leave & other leaves, as below:
  • Birthday Leave: Enjoy 1 day of paid leave to celebrate your birthday with loved ones.
  • Charity Leave: Contribute to charitable organizations with 2 days of paid leave per year for volunteer work.
  • Well-being Leave: you have 2 days of paid leave to prioritize your physical, mental, and emotional health
• Allowances for transportation, lunch, coffee, and team-bonding
• Provision of Macs/Laptops and other necessary work equipment
• Yearly company trips and team-bonding activities
• Unlimited potential for career growth; budget for training and self-development
• Fantastic working environment with friendly and talented colleagues
• Working hours: 8 hours x 5 days/week (Monday to Friday) with flexible working hours
• A pantry is full of tasty food & beverages.
• Other benefits will surprise you