Brand Marketing Team Lead - Mizuwari

Mô tả Công việc
Planning Marketing Strategy
Work with HOM to research, create & plan for Brand Strategy & direction
Work with HOM to build Yearly Roadmap & Annual planning
Work with MKT team to build deployment plan for Yearly & Quarterly plan
Implement a strategic integrated marketing communications plan following correlating budget.
Develop advertising opportunities on ATL & BTL channels
Content & Digital Marketing
Lead team to plan & deploy content for brand on various channels
Managing brand's communication including channels, content and advertising tools
Customer Engagement & Offline Activation
Lead team to plan and deploy offline activations
Facilitate customer engagement and retention on-site through marketing channels (eg. tactical offers) to improve brand loyalty, expand outreach, visibility and value.
Support the Operations team in managing guest experience on-site during events.
Brand Management & Awareness
Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brand
Keep current with marketing trends
Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives, activities and brief
Work with HOM to research, create & plan for Brand Strategy & direction
Work with HOM to build Yearly Roadmap & Annual planning
Work with MKT team to build deployment plan for Yearly & Quarterly plan
Implement a strategic integrated marketing communications plan following correlating budget.
Develop advertising opportunities on ATL & BTL channels
Lead team to plan & deploy content for brand on various channels
Managing brand's communication including channels, content and advertising tools
Lead team to plan and deploy offline activations
Facilitate customer engagement and retention on-site through marketing channels (eg. tactical offers) to improve brand loyalty, expand outreach, visibility and value.
Support the Operations team in managing guest experience on-site during events.
Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brand
Keep current with marketing trends
Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives, activities and brief