Business Development Executive

1. Business Development & Channel Strategy:
- Work closely with the Head of Sales to develop and execute sales strategies to achieve sales targets and volume growth for the HoReCa channel and other assigned channels.
- Drive continuous KPI performance improvement on a monthly, quarterly and yearly basis.
- Develop category growth plans for the channel to deliver sustainable sales and volume growth.
- Develop plans to manage and expand product coverage across the channel.
- Lead the team in developing account plans, negotiating trading terms and planning promotional activities, with strong focus on timelines and execution to achieve sales volume targets.
- Work closely with the Marketing team to strengthen brand recognition and customer satisfaction.
- Review business performance by account and category, identify opportunities and develop actionable plans to drive positive growth for the HoReCa channel.
2. Sales & Operations Management:
- Achieve individual sales targets and contribute to the company's overall sales budget.
- Drive distribution objectives for both new and existing products.
Identify and develop new potential HoReCa customer accounts and build strong, long-term relationships with key customers.
- Work closely with internal departments to resolve issues related to delivery, customer complaints, product returns and aging stock.
- Monitor and lead the team in negotiating trade terms and commercial contracts with customers and the Modern Trade (MT) channel, when assigned.
- Monitor sales performance and report progress against targets to the Line Manager.
- Proactively recommend and implement timely adjustments based on actual business performance and market conditions.
- Perform other tasks as assigned by the Line Manager.