Business Development & Market Expansion Manager

1. Business development and market expansion
Identify priority territories, crop segments and customer needs through market opportunity assessments, distribution mapping and competitor analysis.
Develop annual and seasonal market expansion plans covering sales potential, budgets, timelines and expected returns; submit plans to the Head of Sales and TOM for approval.
Lead approved pilot projects and business development initiatives with cooperatives, farms, crop production areas and agricultural service partners; recommend adjustments or expansion.2. Channel development and distributor capabilities
Partner with DORs/ASMs to identify, assess and develop new C1 distributors and C2 retailers; improve active distribution coverage, outlet quality and SKU presence.
Develop joint seasonal business plans with priority C1 distributors covering C2 development, product mix, sell-out, inventory and payment commitments; review performance quarterly.
Support C1 distributors in improving sales capabilities, customer service and data use; coordinate training and implement improvement plans.
Support Map Club C1/C2 activation, QR program participation and repeat purchases in accordance with approved programs.3. Demand generation and strategic portfolio development
Collaborate with Marketing, FS and regional Sales to develop crop-based commercial plans and drive adoption of strategic products within approved registrations and product claims.
Link field demonstrations, farmer meetings, in-store activities and product launches to lead generation, first orders, sell-out and repeat purchases; assess commercial effectiveness.
Build relationships with influential growers, cooperatives, technical experts and relevant associations to broaden market reach.4. Market intelligence and business performance
Monitor market trends, competitor pricing, channel programs and customer feedback; recommend improvements to the go-to-market approach.
Manage a pipeline of qualified business opportunities; provide weekly and monthly updates on progress, forecasts and risks to the Head of Sales.
Track incremental net sales, contribution profit, active new customers, repeat purchases and pilot performance against agreed targets; coordinate receivables and inventory reviews with regional Sales and Finance.5. Cross-functional implementation and handover
Coordinate approved projects with DORs/ASMs, Marketing, Field Services, Finance, Supply Chain, Legal and system administrators; maintain complete customer and project records.
Agree on sales attribution and account ownership before implementation; hand over established accounts and scalable models to regional Sales with clearly documented responsibilities.