Campaign Management Executive

As a Campaign Management Executive, you will be responsible for planning, executing, and optimizing e-commerce campaigns across multiple channels, including Shopee, Lazada, TikTok Shop, [protected info], and Social Commerce... Your role is crucial in driving business results and enhancing the consumer experience.
Key responsibilities include:
• Market Research: Stay updated on e-commerce trends, emerging initiatives, and market best practices across all platforms to incorporate innovative ideas into brand-focused campaigns.
• Campaign Planning:
• Develop and manage an integrated campaign calendar that aligns with brand activities, partner promotions, and key e-commerce events (e.g., platform birthdays, Mid Year Campaign 6.6, 9.9, 11.11, 12.12, Tet).
• Conceptualize and create engaging campaigns tailored to specific brand activities, including:
• Brand Day/ Super Brand Day: Work with brand teams to craft campaigns that boost visibility and sales on key brand days.
• New Product Launch: Create launch strategies to generate excitement and drive sales across all e-commerce channels.
• Branding Initiatives: Design campaigns that strengthen brand awareness and ensure consistent messaging.
• Coordinate with related departments such as Commercial, Media, Affiliate, Livestream, and others to develop comprehensive plans, detailed execution checklist and set targets from various sources of growth.
• Campaign Execution:
• Develop and manage an integrated campaign calendar that aligns with brand activities, partner promotions, and key e-commerce events (e.g., platform birthdays, Mid Year Campaign 6.6, 9.9, 11.11, 12.12, Tet).
• Act as the PMO (Project Management Officer) of the campaign, responsible for managing the campaign checklist with all relevant departments including Commercial, Media, Affiliate, Livestream, and others. This involves:
• Task Management & Timeline Coordination: Align and track tasks with clear deadlines, ensuring timely and high-quality delivery.
• Quality Assurance: Ensure all deliverables are accurate and meet campaign goals.
• Issue Resolution: Quickly address roadblocks to keep the campaign on track.
• Partner with external stakeholders (Shopee, Lazada, TikTok Shop, etc.) to deliver best-in-class e-commerce campaigns that achieve business KPIs and enhance brand visibilities.
• Performance Monitoring & Reporting:
• Work with related teams (Commercial, Media, Affiliate, Livestream, Data, CS, Operation...) to analyze campaign performance across all channels and provide actionable insights and back-up plans during campaign.
• Prepare post-campaign reports, highlighting key learnings and recommending strategies for future brand activities.