[CIS] Content Team Leader

1. MAIN RESPONSIBILITIES
• Content Strategy:
- Develop and execute a comprehensive content strategy aligned with the overall marketing and business goals of all campuses.
- Look after all campus content plans and synergize for the best impact.
- Analyze communication trends to choose suitable themes/content for communication in each stage and specific campaigns.
- Measure the effectiveness of communication of the implemented content. Monitor and report Content effectiveness to direct management.
- Collaborate with team members and cross-functional teams to understand business objectives and create content plans to support those objectives.
• Content Creation:
- Develop (write, create) content for articles/videos/images on the website, blog, forums, social media applications, etc., related to the school or target customers.
- Create content using language and images that convey brand messages, building customer brand awareness.
- Ensure all content is well-researched, accurate, appropriate, and tailored to the target audience.
- Write and edit content with a focus on clarity, consistency, and alignment with the organization's voice.
• Collaboration:
- Work closely with the marketing, design, and product teams to ensure the content released is aligned with Schools's image and design standards.
• Tasks are assigned by the line manager.
• Collaboratively work with booking agency to ensure the booking plan is timely and effectively implemented and monitored.
2. EXPECTED DIMENSION
• Monitor user interactions daily on the school's digital channels.
• Produce posts on Facebook, Instagram, YouTube, and websites....
• Track and develop interactions on the School's social media pages: Facebook, Instagram, YouTube, and LinkedIn...
• Generate trendsetting, standout content compared to the general landscape of international schools.
• Understand the target audience's psychology and create compatible content to attract them, turning them into potential customers.
• Support in ensuring the Enrollment department's Key Performance Indicators (KPIs).