[CIS] Marketing Manager (strong in Academic Content)

Mô tả Công việc
The Canadian International School (CIS) - a member of EQuest Group - serves Kindergarten - Grade 12 students where the Ontario curriculum is taught. The IB Diploma Program is also offered to students in Grades 11 & 12.
Marketing
Develop overall and periodical marketing strategies/promotion plans for the schools/business units within the assigned locations and present the marketing strategies and plans to the Management for approval with details of budget requirements.
Lead the marketing team and execute the approved marketing strategies/promotion plans, monitor and manage budgets, allocated marketing expenses to grow the number of users of the company's schools.
Explore, develop and execute marketing strategies/promotion plans to ensure the successful launch of new schools/products
Conduct regular marketing research and keep the Company updated with the industry trends, competitors' information, including the market research/analysis for specific purposes/plans of the Company
Brand Management & Public Relations
Develop appropriate PR strategies/plans for the Company and present them to the Management for approval to support the brand management and business performance of the Company
Build and maintain good relations with publications and TV stations's journalists to ensure maximum positive news exposure for the company
Organise and coordinate with media agencies and other departments in the company in carrying out PR activities, promotional events, joined functions, ... to promote the Company/schools as a whole.
Be responsible for providing accurate, complete, and effective communications to journalists, publicity or promotions and ensure proper production of promotional and advertising materials of the company
Identify risks, prepare contingency and recovery plans, and manage resources during the crisis.
Manage communications with employees, customers, shareholders, and the media to minimize damage to the reputation of the business
Conduct other tasks assigned by the Manager/BOM