Commercial Technical PR Specialist

Let's have a look at the job in general.
The Technical PR Executive's role is to create the most favorable opinion of the ASUS brand and ASUS B2B products by effectively demonstrating their strengths - and creating awareness, especially among tech media and the public. This role will be key to growing the B2B laptops / PC segment of the ASUS Systems Business. You will report directly to the Marketing Director.
What are you expected to do?
In your daily duties, you will:
Be an opinion leader among media (especially tech media) and an expert for B2B laptops & PC product lines and industries. Know how to differentiate ASUS products in the market
Build up strong relationships with media and be in charge of content development for ICT media
Perform product testing and identify the products KSF/USP to develop the sales and marketing materials
Efficiently manage product samples for promotional purposes, monitor their effectiveness, and oversee display facilities
Collaborate with internal teams to develop the content of sales tools collaterals (sales kit, datasheets, e-DM, catalogs,...) and website product pages
Responsible for product training to internal Sales Marketing team and customers, including training organization, materials, and presentation content
Support in organizing MKT events such as technical seminars and presentation preparation for launch events
Support PR team in the development & execution of Corporate PR & PR pitching plan and managing PR crisis.
What makes you an outstanding candidate
Passion for technology & innovation
Effective communication
Product storyteller
Consumer-oriented
Results-driven
Organized
How you prospect your future at Asus
ASUS is also a great place to grow and shape your career. Explore the career journey of Technical PR:
From Technical PR to Senior PR or PR manager.