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At Garmin, we strive to develop innovative high-quality, state-of-the-art products that inspire our customers with a more active lifestyle. Our vision is to become the global leader in every market we serve- Aviation, Outdoor, Marine, Fitness, Automotive and Sports.
The foundation of Garmin culture is honesty, integrity, and respect for associates, customers, and business partners. Each associate is fully committed to serving customers and fellow associates through outstanding performance and accomplishing what we say we will do.
JOB MISSION
The Community Manager plays a key role in managing and growing Garmin fan communities in sports fields including running, triathlon, cycling, golf, and fitness. The candidate will act as an advocate and product expert to influence stakeholders in these sports fields. Main communities include the "Garmin Run Club" and the "Garmin Cycling Club."
JOB DESCRIPTION
• Play a key role in managing and growing Garmin fan communities in sports fields including running, triathlon, cycling, golf, and fitness. The candidate will act as an advocate and product expert to influence stakeholders in these sports fields. Main communities include the "Garmin Run Club" and the "Garmin Cycling Club."
• Based on the Asia & local fitness strategy to come up with local community strategy to grow the community of Garmin Vietnam fans in sports fields.
• Plan, execute, organize, and engage in sport events or marketing activations. Lead the execution of marketing related community programs from start to finish, including offline physical events and online FB community club.
• Leverage cross-team support and drive collaboration. (Internal cross-team inc. Sales team/channel marketing team/ Social & PR / Asia PM & Mkt & creative teams; External cross team inc. Event house / coop partners / distributor & dealers / Garmin coach & pacers / media & PR agency on project bases [protected info])
• Lead KOL management. Be the main contact to sponsor and maintain good relationships with athletes/sport event's organizers/sport clubs and ensure maximum brand/product exposure and the fulfillment of their obligations to Garmin.
• Proactively explore partnerships and establish co-branding programs to increase brand awareness and promote Garmin products via Garmin communities.
• Deliver product information and provide training to Garmin coaches, pacers, key stakeholders, and partners.
• Develop the annual training plans for Garmin Run Club.
• Work with external creative
designers to create social materials for Garmin Run Club offline events and community related content for owned social platforms.