Assistant PR Manager | PR Executive

JOB SUMMARY
As the Assistant PR Manager, you will play a strategic role in driving the hotel's commercial success through high-impact public relations initiatives. This position is responsible for enhancing brand visibility, generating earned media coverage, and supporting revenue-generating campaigns across Rooms, F&B, and Events. You will lead media engagement, manage strategic partnerships, and oversee the production of compelling content and collateral that influence consumer behavior and support business objectives. Working closely with the Senior Director of Marketing Communications, you will ensure that all PR efforts are aligned with the hotel's commercial goals, market positioning, and guest experience strategy.
CORE WORK ACTIVITIES
1. Media Relations & Publicity
• Develop and execute integrated media strategies that align with commercial goals and support revenue-driving campaigns across Rooms, F&B, and Events
• Build and maintain strong relationships with local, regional, and international media, including travel, lifestyle, and culinary publications
• Manage all aspects of media engagement: press releases, media pitches, interview coordination, and media requests
• Host and entertain media guests, influencers, and bloggers to generate earned media and social buzz
• Oversee media monitoring, press clipping, and reporting to evaluate coverage quality, sentiment, and ROI
• Manage on-property media visits, press events, and familiarization trips to maximize exposure
2. Strategic Partnerships & Collaborations
• Identify and cultivate strategic partnerships that enhance the hotel's visibility, guest experience, and commercial performance
• Work closely with internal stakeholders (F&B, Spa, Events, Sales) to develop integrated campaigns that drive bookings and brand engagement
• Negotiate and manage partnership agreements, ensuring mutual value, brand alignment, and measurable ROI
• Represent the hotel at networking events, trade shows, and industry forums to build relationships and identify new collaboration opportunities
3. Collateral Development & Brand Management
• Lead the end-to-end development of all marketing and PR collateral that supports the hotel's commercial objectives, including brochures, flyers, menus, tent cards, press kits, and promotional materials for Rooms, F&B, Spa, and Events
• Collaborate with Sales, Revenue, and F&B teams to ensure all materials are tailored to target audiences and aligned with seasonal campaigns, upselling strategies, and guest experience enhancements
• Ensure all content and design elements adhere to brand guidelines, tone of voice, and visual identity standards, while also meeting the requirements of the Brand Standard Audit (BSA)
• Manage the production process, including vendor coordination, proofing, and quality control, to ensure timely delivery and cost efficiency
• Maintain a centralized archive of all marketing assets and ensure accurate inventory tracking for reprints and updates
• Regularly review and refresh collateral to reflect new offerings, pricing, and positioning, ensuring relevance and competitiveness in the market
4. Photoshoots & Videoshoots
• Lead the planning, coordination, and execution of professional photo and video shoots that directly support the hotel's business objectives, including revenue-generating campaigns, media outreach, and brand storytelling
• Collaborate with internal departments (Rooms, F&B, Events, Sales) to define shoot objectives, key messages, and usage goals (e.g., press kits, social media, sales presentations, OOH)
• Develop detailed shoot briefs, including shot lists, mood boards, and storyboards to ensure alignment with brand standards and campaign themes
• Source and manage external vendors such as photographers, videographers, stylists, models, and production crews, ensuring quality, cost-efficiency, and timely delivery
• Oversee on-site logistics during shoots, including location setup, talent coordination, and brand compliance
• Ensure all visual assets are optimized for multi-channel use (e.g., media distribution, website, LinkedIn, print collateral)
5. On-Property & Out-of-Home (OOH) Channel Management
• Oversee the planning, content creation, and scheduling of all on-property communication channels, including in-room TV, lobby screens, elevator displays, and digital signage, to promote hotel services, F&B offers, and guest experiences
• Work closely with operational departments to ensure timely and accurate messaging that supports real-time promotions, guest engagement, and upselling opportunities
• Manage the creative and logistical execution of OOH advertising campaigns (e.g., airport displays, city billboards, transit media), ensuring alignment with brand campaigns and commercial timelines
• Coordinate with external media agencies and vendors for placement, production, and performance tracking of OOH assets
• Monitor the effectiveness of on-property and OOH channels through guest feedback, engagement metrics, and campaign performance reports, and adjust strategies accordingly to maximize ROI
• Ensure all visual communications are consistent, brand-compliant, and contribute to a seamless guest journey from pre-arrival to on-site experience
6. LinkedIn Content & Employer Brand Visibility
• Manage the hotel's LinkedIn presence as a strategic platform for brand storytelling, leadership visibility, and commercial positioning
• Develop and publish content that highlights hotel achievements, team milestones, media coverage, and behind-the-scenes moments to engage industry peers and potential partners
• Collaborate with HR and department heads to support recruitment campaigns and showcase the hotel's culture and values
• Monitor engagement metrics and audience insights to refine content strategy and maximize reach and relevance
• Ensure all LinkedIn content aligns with the hotel's tone of voice, visual identity, and broader PR objectives