Content Creator

As a Senior Content Creator, you will take the lead in ideating, planning, and delivering innovative, engaging, and effective content that resonates with current trends and elevates our brand presence across all social media platforms.
SOCIAL CONTENT PLANNING & CREATION:
Be at the forefront of the social trends, memes, pop culture references, and digital behaviors.
Not only follow trends - but also seek opportunities to create trends that set the brand apart.
Plan and execute social content calendar ensuring social content is engaging, and consistent with the brand's guidelines and campaign message.
Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed.
Work closely with the internal teams and 3rd parties on the development of social media strategies (Owned Channel and Social Outreach), tactics, and content plan.
Understand creative direction and be able to provide content direction for social channels on various platforms to deliver the campaign message successfully.
Understand client feedback constructively and adjust content with flexibility and strategic clarity.
Collaborate with Creative & Account to ensure the best deliverable on time to Clients.
SOCIAL MEDIA PERFORMANCE:
Deliver all types of performance evaluations, tracking, and reports on campaign/ weekly/ monthly basic by channel: Paid-Owned-Earned channels, Social Out-reach channels; by type (Content, Creative, Community, Competitor, Campaign, etc.) to evaluate the performance of brands on social media and suggest solutions to improve the campaigns.
Brief & work with 3rd parties (media, social listening, social management platform, community, research) to crawl and process all relevant data, consolidate reports, and give final learnings and recommendations from strategic communication POV.
Research and analyze social media trends, ad revenue, and visitor data in campaign-by-campaign to improve the brand's social media performance and the efficacy of their campaigns.
COMMUNITY & ADVOCACY MANAGEMENT:
Initiate creation, conception, and presentation of community & advocacy strategy.
Review the community's conversation (comments, inbox, replies, and posts to the fanpage) in a quick and timely manner.
Escalate possible issues or concerns to internal and external stakeholders based on our response protocol.
As an ideal candidate:
Your creative style should be positive, insightful, and authentic.
You understand social media as your daily life and have knowledge of measuring performance on social media and digital.
You know how to work well with the design team to create visuals for various social media platforms and digital platforms.
You always know the trends on social media and know how to apply them to best suit each brand, not only able to catch trends but have the mindset to set them as well.
You always understand that behind client's feedback, there is always a reason, and we always have a way to make the best content.
Other tasks assigned by Line Manager.
Qualifications:
At least 4+ years of experience in Content Creation, Copywriting, and Social Media management (Facebook, TikTok, Instagram,...).
Strong grasp of Vietnamese vocabulary and Vietnamese writing skills.
Must be effective at multitasking, time management, presentation skills, and strategic and innovative thinking.
Embrace changes and challenges, able to handle pressure well.
Benefits You Have:
Competitive salary and compulsory schemes of social, and health insurance.
PVI health insurance and annual medical examination.
Specific career paths and opportunities to learn different aspects of the business.
Dynamic, creative, and open working environment.