Content Marketing Specialist

1. Content strategy & planning (20%)
• Synthesize insights from the target audience research and combine them with the brand positioning to propose strategic content direction for American Study.
• Develop an effective content strategy with detailed pillars and angles to deliver the main communication objective with creative ideas.
• Design a detailed implementation plan with audiences, channels, and timelines.
2. Content production (60%)
• Coordinate with the internal team to produce content (for both text and visual) following the plan, supporting sharing detailed briefs, and following up to get the content output on time.
• Write/Produce diversity of the content format, such as social posts, video scripts, articles, newsletters...
• Being the copywriter, coordinating with the digital marketing team to A/B testing creative ads to optimize lead generation campaigns.
• Optimizing written content by both Brand and Performance
• Generating new ideas to magnify customer engagement
3. Analysis & reporting (20%)
We will work with the "Creative for Performance" method, data will tell us how to generate successful creative
• Work with the digital marketing team to track, measure, analyze, and optimize all content materials
• Synthesize & report content performance to generate new insight & ideas
4. Others
• Work with Marketing Agencies, Meta account manager, and Google account manager... to generate insight & optimize marketing campaigns.
• Support to produce POSM and marketing materials.
• Work with foreign speakers to organize webinar series
• Other tasks assigned by line manager.