Content Strategy Executive

WHY ESOFT?
Esoft belongs to Esoft Group, a leading player in the global real estate marketing sector, known for innovative solutions and high standards. Esoft caters to real estate photography companies worldwide in post-production services. With a strong presence in key markets like the US, Europe, Australia, and New Zealand, we're the preferred choice for companies looking to enhance their services and efficiency.
If you are looking for a global culture with a dynamic, fast-paced environment that encourages you to grow and develop diverse skill sets, this is for you.
We're seeking an experienced, dynamic, creative Content Strategy Executive to join our Marketing Department. Your position is a key role to maintain a strategic direction in each content piece, whether short form, long form content, infographics or videos, to strengthen our brand's voice.
If you are passionate about marketing, love content and have some crazy innovative ideas brewing in your mind, we'd love to have you on our team!
You will get abundant opportunities for professional growth and an impressive career trajectory, complemented by competitive compensation, health benefits and travel packages. We also offer hybrid word settings and mentorship from experts.
OBJECTIVES OF THIS ROLE
Developing and executing content strategies that align with our organization's goals.
Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns.
Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance.
Engaging and managing relationships with internal and external stakeholders.
Working with the product and sales team to ensure the content complies with content governance guidelines and policies.
YOUR TASKS
Owning the creative concept and content strategy for Go-to-market campaigns, Lead generation campaigns, and marketing projects. Managing the entire content creation process from ideation to publication.
Identifying trends, content gaps and target audience preferences.
Ensuring content creation for different platforms and distribution across multiple platforms and channels.
Developing and studying essential KPIs and metrics of content performance by working collaboratively with the Product Marketer, Growth Marketer, and Visual Executive.
Staying updated with the industry trends and algorithm changes affecting content and marketing directly or indirectly.