Content Writer

Develop Content Aligned with Marketing Strategy
Create and refine written content based on the company's marketing objectives.
Tailor content to specific campaigns, audiences, and sales goals to maximize impact and reach.
Manage and Publish Content Across Channels
Oversee and schedule posts for social media platforms (Facebook, Instagram, TikTok), company website, and other digital channels.
Ensure all content maintains a consistent tone, voice, and brand image.
Conduct Industry and Topic Research
Research wine-related topics, trends, and consumer insights from industry publications, academic articles, expert interviews, and online sources.
Translate complex wine concepts into engaging, easy-to-understand content for diverse audiences.
Keyword Research and SEO
Perform keyword analysis and implement SEO best practices to increase organic traffic and online visibility.
Optimize website and blog content to support lead generation and e-commerce performance.
Content Distribution & Outreach
Support the distribution of content across owned and earned media channels.
Explore content placement opportunities in apps, blogs, newsletters, and online wine communities.
Collaborate with Marketing & Design Teams
Work closely with the marketing team to align content with advertising and brand campaigns.
Coordinate with designers to create visuals and infographics that enhance storytelling.
Edit and Proofread Content
Review all content for grammar, clarity, accuracy, and brand consistency.
Ensure final drafts are polished and ready for publishing.
Monitor Consumer Trends and Preferences
Stay updated on target audience behaviors, interests, and emerging trends in the wine and luxury lifestyle sectors.
Propose innovative content ideas to improve engagement and customer loyalty.
Maintain Content Consistency
Uphold consistency in content style, tone, and quality across all platforms to build trust and brand identity
Support Additional Projects as Assigned
Assist with other marketing and communication tasks as needed by the leadership team.