Country Head of Marketing (Vietnam)

Key Areas of Responsibility:
1. Strategic Leadership:
- Shape and implement holistic marketing strategies aligned with ASIA Group business units goals in Vietnam
- Lead and inspire a dynamic marketing team, fostering innovation and collaboration
- Set clear goals and track performance metrics to ensure success across all units
- Expand marketing channels and platforms to grow brand awareness, reach and customer acquisition for all business units of the ASIA Group in Vietnam
2. Cross-Functional Collaboration:
- Deliver the projected and committed supply to all business units according to the monthly and annual business plans
- Bridge the gap between marketing and business units to ensure seamless strategy integration
- Standardize marketing processes for consistency and efficiency for all business units
3. Performance Optimization:
- Leverage cutting-edge technology and AI tools to optimize communication and coordination
- Develop data-driven strategies to boost marketing ROI and customer satisfaction
- Utilize analytics to refine campaigns, reduce acquisition costs, and drive customer retention
4. Talent & Innovation:
- Build and nurture a high-performing, innovative marketing team
- Drive continuous learning and professional development, ensuring the team stays ahead of industry trends
5. Budget Management:
- Oversee the marketing budget, ensuring optimal allocation of resources and financial control
- Conduct budget reviews and analyses to identify opportunities for cost savings and strategic investments
6. Stakeholder Engagement:
- Work closely with the business units' management to align marketing initiatives with business goals.
- Report to the ASIA Group Leadership on a quarterly and Annual basis
While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management.