Creative Manager

A. Creative Strategy & Concept Development
Develop creative strategies for campaigns based on marketing objectives and brand positioning.
Create big ideas, key visuals, and overall creative concepts.
Lead brainstorming sessions and foster a collaborative, inspiring creative environment.
B. Creative Direction & Production Management
Collaborate closely with the Brand Communications and Digital teams to develop and execute creative concepts.
Work directly with designers, photographers, videographers, and motion designers to deliver creative outputs that meet the brief and ensure quality.
Oversee visual quality, concept execution, and design standards throughout the entire production process (pre-production - production - post-production).
Manage external design agencies and production houses when required.
C. Brand Management & Experience Design
Ensure all creative materials follow brand guidelines and maintain consistency across channels.
Support the development of brand experience assets: events, activations, PR materials, digital assets, OOH, POSM, ETC.
Oversee visual quality, concept alignment, and related design elements for rebranding or brand refresh projects.
D. Project Management & Cross-functional Collaboration
Manage timelines, allocate resources, and assess the creative team's workload.
Coordinate with Marketing, PR, Digital, Events, Operations, and other internal departments. Ability to lead and coordinate the scope of work with various stakeholders, internal departments and external agencies.
Plan and manage project timelines, budgets, and production costs.
Report creative performance and campaign output against KPIs.
E. Team Leadership & Development
Recruit, train, and mentor creative team members: designers, editors, creative executives, and in-house photographers/videographers (if applicable).
Establish an effective creative workflow from brief → concept → production → review → approval.
Propose training, new tools, and development plans to elevate the creative team's capabilities.